What is SEO and How It Works? [Here's the Answer] (2022)

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What Is SEO?

SEO stands for Search Engine Optimization and is the all-encompassing process of helping your website rank higher in the search engine results.

When you type something into Google, Google has to make a decision on which websites to show you.

It looks at hundreds of indicators that are called “ranking factors.”

SEO is the process of optimizing your website to account for these ranking factors…

…so that when someone searches for something related to your business, your website appears on page 1.

There’s a joke in the marketing world that if you wanted to hide a dead body, you’d hide it on the second page of Google- because who scrolls past the first page?!

In reality, most people don’t even scroll past the first 5 results. So if you’re not willing to try PPC so you can be on the paid search results…

…the only thing you can do to be on that first page is to do SEO.

SEO helps your website appear in those top 5 search results for relevant search queries to increase website traffic to your business – organically.

If you want to learn more about what is SEO and how it works, then check out this ultimate guide.

What is SEO and How It Works? [Here's the Answer] (1)

How Does SEO Work?

SEO works by making certain changes to your website design and content that make your site more attractive to a search engine.

You do this in hopes that the search engine will display your website as a top result on the search engine results page.

As we just mentioned, Google’s algorithm looks at hundreds of ranking factors when deciding which websites to present in the search results and in what order.

It’s impossible to change your website to account for every single one, but there are several best practices you can follow to.

For businesses that are just starting to build their website, create their product pages, or going through a website redesign…

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…search engine optimization or SEO can feel a bit intimidating.

But it doesn’t have to be that way.

Even if you don’t have an experienced in-house SEO associate, you can still start making some positive changes to help improve your SEO.

What is SEO and How It Works? [Here's the Answer] (2)

(Video) SEO In 5 Minutes | What Is SEO And How Does It Work | SEO Explained | SEO Tutorial | Simplilearn

How Search Engines Rank Websites

Search engines like Google and Bing use a number of ranking factors to determine and provide the most relevant content for a particular search term.

But before they are able to do that, search engines first need to crawl and index websites. Here’s what crawling and indexing mean.

  • Crawling

Crawling is the discovery process and happens when search engines send search engine crawlers or spiders to find updated and new content.

According to Google, “We use software known as web crawlers to discover publicly available webpages.

Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web.

They go from link to link and bring data about those webpages back to Google’s servers.”

Aside from a webpage, the content could also be an image, video, PDF file, blog post, etc.

But whatever the format is, the content is always discovered by links.

So for you to be found in organic search results, make sure that every page of your website is crawled.

  • Indexing

Indexing is the process by which search engines like Google organize information before a search to provide fast responses to the users’ queries.

Generally speaking, Google and other search engines have structured data of web pages and other content that they know about.

And once these pages are indexed, the search engines can now use the information it has about these pages and their content…

…for them to decide on whether to show this content in their search results.

SEO & SEO Marketing

Though SEO meaning and SEO marketing can seem complex due to the different factors that can impact your ranking, page authority, and domain authority.

The process for search engine optimization is easier than it appears to be.

And don’t confuse SEO marketing with search engine marketing too.

That one is different, and if you want to learn about what is SEM, then you can read this post next. But for now, let’s discuss how SEO marketing really works.

How SEO Marketing Works

Search engines want to provide the best service for their users.

This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

As we’ve mentioned earlier, in order to do this, search engines will scan, or crawl, different web content to better understand what the site is about.

This helps them deliver more relevant results to those who are searching for a specific topic or keywords.

Similarly, the search engines will scan the site to determine how easy it is to navigate and read…

…rewarding those sites that provide a positive user experience with higher rankings on SERPs.

SEO is the process that organizations go through to make sure that their site ranks high in the organic results for relevant keywords and phrases.

For instance, let’s say that you have an article about how to build a birdhouse.

In order to get your content in front of the right people, you would probably do this.

You will try to optimize this blog post so that when people search for the target keyword “build a birdhouse”, it will show up as a top result.

Business owners like you should know that there are many benefits of SEOfor your business.

By improving your SEO, you can work to expand your visibility on the search engines.

This helps you reach your target audience and engage more potential customers.

By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic website traffic.

By adjusting your website and content for greater visibility and readability, you help give your SEO meaning.

You shouldn’t settle for low SERP rankings when you could be at the top.

What is SEO and How It Works? [Here's the Answer] (3)

Factors That Impact SEO Definition, SEO Meaning, And SEO Marketing

Now that you knowthe SEO definition and how it works, you may be wondering “how do I do SEO marketing?” or “does SEO optimization work?”

The truth of the matter is that SEO marketing actually works, and proper implementation can help anyone generate great results.

Let’s take a look at some of the factors that can impact your search engine optimization ranking.

Search engine giant, Google will never give away the exact algorithm they use to rank sites.

However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings.

These factors include both on-page and off-page factors, which we will discuss below.

Content Marketing

Before we dive into some of the factors of on and off-page SEO, let’s talk about content.

What is SEO and How It Works? [Here's the Answer] (4)

Content is effective in both attracting the search engines…

(Video) What is SEO and How Does it Work? (2022)

…and helping your organization make connections with site visitors.

SEO meaning can be emphasized even further through your visual and written content.

The more quality, relevant content pieces that you have on your site…

…the more likely search engines will rank your pages higher on the search engine results page.

Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some time on your website.

Maybe they’ll even make a purchase.

The secret to creating content that is optimized for both the search engines and your human site visitors is:

…to create a variety of different types of content pieces.

They should be well-written and on topics that are most relevant to your audience. Keep in mind that duplicate content is also a big no-no.

Here are just a few types of online content that you can focus on to help improve your content offering.

And thus, your search engine rankings:

  • Blog posts and articles
  • Social media content
  • Ebooks and whitepapers
  • How-to guides and tutorials
  • Videos and audio recordings
  • Infographics or other visual content

Another important thing to consider when creating content for your site is SEO keywords and phrases.

These are relevant words and phrases that a search engine user might type in when looking for answers to their questions or relevant products and services.

When you create content around these keywords, you improve your chances of ranking higher for these keywords on the search engine results page.

That’s why doing keyword research for your business is an essential factor in optimizing your website.

On the other hand, another factor that can impact your content, and thus your search engine ranking, is how fresh your content is.

Freshness basically refers to how often your organization posts new content to your site.

However, creating brand new content is not the only way to keep your content fresh.

You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time.

Though creating content takes time and resources, it will more than pay off in the end.

Search engines love great content and consumers need quality content to better understand the value your organization can provide.

Start off by creating a few blog posts and work to build a following on social media.

Once you have a group of loyal fans and followers, your organization can work to create different types of media to attract and engage new leads.

On-Page SEO Optimization

What is SEO and How It Works? [Here's the Answer] (5)

The on-page SEO factors are those elements that happen on your website.

These are the things that you have complete control over.

This means that you can work to improve these factors over time by following best practices for SEO.

This goes beyond just your content marketing to the deeper levels of your site’s HTML.

Here are just a few of the on-page SEO factors that can help you improve Google search results ranking:

  • Title Tag

The title tag on each page tells the search engines what your page is about.

This should be 70 characters or less, including both the keyword your content focuses on and your business name.

  • Meta Description

The meta description on your website tells search engines a little bit more about what each page is about.

This is also used by your human visitors to better understand what the page is about and if it’s relevant.

This should include your keyword and also provide enough details to tell the reader what the content is about.

  • Sub-headings

Not only do sub-headings make your content easier for visitors to read, but they can also help improve your SEO.

You can use H1, H2, and H3 tags to help search engines better understand what your content is about.

  • Internal Links

Building internal links or hyperlinks to other content on your site can help search engines learn more about your site.

For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.

  • Image Name and ALT Tags

If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt text.

By including this information, you also help give your SEO definition.

This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.

When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization.

Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content.

(Video) How Long Does SEO Take? Here's the Answer! ⌛

In addition, you want to make sure that each piece of the content focuses on just one or two keywords.

This helps ensure that your content is specific and relevant.

Trying to tackle too many keywords at once may negatively impact your search engine optimization as it often makes for un-focused and thin content.

While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture.

Part of the optimization process is to ensure SEO definition on all parts of your web pages.

You want to use a web design that makes it easy for search engines to scan or crawl your pages and content.

Building internal links between your pages, using the right anchor texts, creating a sitemap, and submitting your sitemap to search engines…

…can both help improve your site’s crawl ability.

And it can also give your search engines a better understanding of your content.

Yet another concern when it comes to your site’s architecture is whether or not your website is mobile-friendly.

Many consumers are searching for information and brands on their mobile devices.

You need to make sure that these users are able to view, read, and navigate your website from their mobile devices.

Don’t forget to optimize your website’s page speed too as users hit the back button if your website takes too long to load. And this can increase your bounce rate.

Not only does this impact the user experience, but it can also affect your SEO optimization.

What is SEO and How It Works? [Here's the Answer] (6)

Off-Page SEO Optimization

In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can impact your ranking.

Though you don’t have direct control over these off-page factors, there are ways for you to improve your chances of having these factors work out in your favor.

Here are a few of the different off-page SEO factors that can impact your search engine rankings:

  • Trust

Trust is becoming an increasingly important factor in a site’s Google ranking.

This is how Google determines whether you have a legitimate site that visitors can trust.

One of the best ways to improve trust is by building quality backlinks from sites that have authority.

  • Links

One of the most popular ways to build off-page SEO is through backlinks.

You want to be careful here as spamming sites with your link building is a quick and easy way to get your site banned from the search engines.

Instead, if you want to build links, take the time to develop relationships with influencers and fans who create quality content…

…and will link back to your site in their own content.

  • Social

Another important off-page SEO factor is social signals, such as likes and shares.

When it comes to boosting SEO, you want to look for quality shares from influencers.

The more quality content you publish, the more likely you will be to get people to share your content with others.

However, you do not have direct control over what happens outside of your organization.

But, you can increase your chances of improving off-page SEO simply by creating quality content that others will find valuable.

By giving your SEO meaning, you can catch the attention of more search engine users.

The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media.

The more people trust your content, the more the search engines will as well.

Black Hat Vs White Hat SEO Definition

What is SEO and How It Works? [Here's the Answer] (7)

We’ve discussed SEO and how it works, so let’s break it down even further.

When it comes to SEO, there are two different approaches that organizations take to optimizing their sites for the search engines – black hat vs. white hat SEO.

Some organizations are only interested in SEO so that they can rank their content quickly and make some money in the short term.

Black hat SEO involves tactics that focus on optimizing content only for the search engines.

This means that organizations are not considering the human visitors that will read and navigate their site content.

These organizations will bend or break the rules in order to improve their site rankings to make a quick buck.

In the end, this approach to SEO produces pages that are often difficult for people to read and look a whole lot like spam.

Though the sites may rank more quickly than those that are optimized properly, these sites are often penalized or banned by search engines rather quickly.

Overall, this get-rich-quick approach to SEO ruins the organization’s chance of building a site.

(Video) SEO for Beginners: Rank #1 In Google (FAST)

A website that is sustainable and able to bring in new leads for years to come.

On the other hand, white hat SEO is an effective approach tooptimizing your website for search engines and building a sustainable business online.

This approach to search engine optimization involves focusing on the human audience that will be clicking on and reading the site’s content.

By giving your website SEO definition, you ensure that your digital content is easy to find and view.

The goal of this type of search engine optimization is to produce the best content possible on a site that’s easy to read and navigate.

While also following the search engine’s rules for optimization.

What is SEO and How It Works? [Here's the Answer] (8)

It’s important to note that though black hat SEO tactics might help you rank quickly…

…it is inevitable that the search engines will eventually figure out what you are doing and penalize your site.

Depending on the severity of the offense, your site may not be able to come back from the penalties.

The only way to build a sustainable online business that will bring in more organic traffic over time is to follow SEO marketing best practices.

And, create effective content that your visitors will find valuable.

What Is SEO And How It Works: Final Takeaways

After learning aboutand how it works, you can now work to make changes to your site in order toimprove SEO.

And also, boost your rankings on the search engine results page.

Remember, your SEO meaning and effectiveness are impacted by many factors.

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But, the most important thing to consider is whether your content is valuable and relevant to your intended audience.

Keep in mind that search engine optimization takes time to work its magic. You won’t experience the benefits of SEO overnight.

In fact, it may take months to enjoy the results of your hard work.

However, following search engines, best practices can help give your SEO meaning.

Creating quality content that’s focused on helping your human visitors is the best way to build a sustainable online business.

And that will continue to bring in new organic site traffic for years to come.

Interested in learning more about how SEO can work for your business? Want to build and give your SEO meaning?

If you’re not happy with your search engine rankings, it may be time to call in an Atlanta SEO company.

(Video) SEO Specialist Interview Questions with Answer Examples

The talented team of LYFE marketing provides quality SEO services that will improve your search engine rankings and bring in more relevant organic traffic.

Contact us today to get started!

FAQs

What is SEO and how it is work? ›

Well, SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it.

What is SEO in short answer? ›

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.

What is SEO and how it works Wikipedia? ›

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.

What is SEO and how it works PDF? ›

SEO "Search Engine Optimization" is the one of the widely used technique that provides web sites fast reachable. In this work we explained required information to make a web site more indexed by search engines and considering their keywords make them first listed.

How SEO works step by step? ›

To understand the process you have to create a plan, have a strategy, and know all the steps in the process.
  1. Audit. The Process. ...
  2. Technical SEO. The Process. ...
  3. Keyword Research. The Process. ...
  4. Location Demographics. The Process. ...
  5. Content Strategy. The Process. ...
  6. Content Writing & Editing. The Process. ...
  7. Ranking. The Process.
21 Apr 2022

What is SEO example? ›

What is search engine optimization? Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

Why SEO is important for business? ›

This is the importance of SEO for your business: SEO gives you the power to be the answer to potential customers' questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty.

What is SEO and types of SEO? ›

The three kinds of SEO are: On-page SEO – Anything on your web pages – Blogs, product copy, web copy. Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks. Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.

What are SEO tools? ›

What Are SEO Tools? SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

How do I start learning SEO? ›

Here are the steps of teaching yourself SEO in 6 steps:
  1. STEP 1 – Find a resource for beginners. ...
  2. STEP 2 – Practice! ...
  3. STEP 3- Find a Mentor. ...
  4. STEP 4 – Join an SEO Group. ...
  5. STEP 5 – Know what's going on in the SEO world. ...
  6. STEP 6 – Rinse & Repeat.

What is SEO in Google? ›

SEO - Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.

How long does SEO take to work? ›

The short answer is between 4-12 months. The longer answer has to do with all those factors we discussed that tie into your SEO strategy. If you target low-competition keywords, you can start to see results within 4-6 months.

How many steps are in SEO? ›

All 6 steps should be implemented in order to achieve high ranking positions. Typically results can be seen after 4-6 months.

What is the first step of SEO? ›

Defining the relevant keywords is the first step in creating a search engine optimized website content. By using the keywords and building your themes around them will create content that gives answers to Google searches.

What does SEO mean in marketing? ›

SEO stands for “search engine optimization,” but to fully answer your question, the simple meaning of SEO in marketing your business is the process of improving your website so that search engines like Google are more likely to show your business in users' search results.

How do you explain SEO to a client? ›

6 Simple Tips to Explain SEO to Your Clients
  1. Set Expectations Early. Everyone wants a quick fix. ...
  2. Communicate Results – Often. ...
  3. Assess their Level of SEO Knowledge. ...
  4. Let them Know Google Runs the Show. ...
  5. Provide a Brief Explanation Industry Best Practices. ...
  6. Keep them Informed.
16 Jan 2020

What are the 2 types of SEO? ›

So, the various SEO types are: Technical SEO. On-Page SEO. Content SEO.

What are the two techniques of SEO? ›

SEO techniques are classified into two broad categories: White Hat SEO - Techniques that search engines recommend as part of a good design. Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

When should I use SEO? ›

When To Use SEO. SEO should be used when you wish to get to the top of the search engine and/or to remain at the top. This is not something that happens overnight, it requires an SEO strategy that uses many key elements in order to achieve this. However, when you've achieved this, you can enjoy long lasting benefits.

How can I improve my SEO? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

What are the challenges of SEO? ›

In this article, we will list the biggest SEO challenges this year.
  • Constantly Changing Algorithms.
  • Competition.
  • Core Web Vitals.
  • Keyword Cannibalization.
  • Internal Redirects.
  • AI Generated Content.
  • Titles Tags and Meta Descriptions.
  • Duplicate Content.
13 Mar 2022

Does SEO really matter? ›

Yes, SEO really does work. SEO is essential for organic online growth and if you do it right, you'll have an incredible number of internet users find your website quickly. This increases brand awareness and the chances that these users convert to customers.

What is SEO and why do I need it? ›

Search engine optimization, or SEO, is a strategy for improving your site's rankings in search engine results. It involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, then working towards ranking well for those searches.

Why do we need SEO in 2022? ›

There is one more important reason why you should be using SEO: The strategy virtually helps you position your brand throughout the entire buying journey. In turn, SEO can ensure that your marketing strategies match the new buying behavior. Because, as Google admitted, customer behavior has changed for good.

Is SEO free? ›

SEO vs SEM: How Much They Cost. A lot of people are drawn to SEO because it's “free website traffic”. And yes, you don't pay when someone clicks on your site in the organic search results. But make no mistake: SEO is NOT free.

What are the types of keywords in SEO? ›

Here are the types of keywords you need to know.
  • SEO Keywords By Length. Short Tail Keywords. Long Tail Keywords. Mid-Tail Keywords.
  • SEO Keywords By Buyer Intent. Informational. Navigational. Commercial. Transactional.
  • SEO Keywords For Specific Industry. Market Segment. Customer-Defining. Product. Geo-Targeted.
16 Mar 2022

What is the target of SEO? ›

The SEO process targets mostly organic links and search engine result placement; still, it is often complemented by more aggressive measures (e.g., paid search ads) and is often part of traditional marketing campaigns.

Is SEO a software? ›

Search engine optimization (SEO) software, or organic search marketing software, is designed to improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement.

Which platform is best for SEO? ›

The best website builders for SEO IN DETAIL
  • Wix.
  • Squarespace.
  • Weebly.
  • DreamHost WP Website Builder.
  • WordPress.com.
11 Aug 2022

Which is the most powerful SEO tool? ›

Users and SEO experts agree that Semrush is one of the most powerful and feature-rich SEO tools available today. Use Semrush for keyword research as well as for conducting in-depth audits of your website, creating and tracking PPC campaigns and improving your overall rankings in search engines.

What is good SEO content? ›

SEO content focusing on the most common keywords should be on the top level pages on your website (homepage and the pages one level beneath your homepage), whereas content focusing on long tail keywords should be more on the tail end of your site.

Is SEO a high paying job? ›

The average salary for a seo specialist is ₹20,070 per month in India.

How do I SEO my website? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

How do I start SEO for my website? ›

Here are the vital SEO steps you need to follow to make sure your site has what search engines are looking for.
  1. Step 1: Choose a great domain name. ...
  2. Step 2: Research the right keywords. ...
  3. Step 3: Craft your content. ...
  4. Step 4: Optimise your code. ...
  5. Step 5: Technical setup. ...
  6. Step 6: Earn links. ...
  7. Step 7: Things to check post-launch.

What are 3 main areas of SEO? ›

The three kinds of SEO are: On-page SEO – Anything on your web pages – Blogs, product copy, web copy. Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks. Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.

What are SEO tools? ›

What Are SEO Tools? SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

Why is SEO important? ›

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking.

Is SEO easy to learn? ›

The answer is simple. Learning SEO is hard because there is a lot of information to read about search engines and how the optimization process works, and this can be overwhelming at first.

What skills do you need for SEO? ›

Here are the top eight skills I look for when hiring an SEO.
  • Critical Thinking. ...
  • Speaking & Writing Ability. ...
  • Technical & Programming Skills. ...
  • Social Skills. ...
  • Analytics Skills. ...
  • Data Skills. ...
  • Drive, Motivation & Adaptability. ...
  • A Sense of Humor.
13 Jul 2021

How much SEO should a beginner earn? ›

The average SEO salary per hour is about INR 250 which is about 4,50,000 per annum. More experienced professionals can earn 11,000,000 INR per year. Freshers can expect 2,75,000 per annum.

Can I do SEO on my own? ›

You can absolutely do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and lots of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items.

What is SEO beginner? ›

SEO (Search Engine Optimization) is the practice of growing a website's traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits. Read more. Search Engine Optimization Explained.

What is main keyword? ›

In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.

How do I promote my new website? ›

How to promote your website
  1. Solidify your website SEO.
  2. Take advantage of email marketing.
  3. Start a blog.
  4. Try guest blogging.
  5. Harness the power of social media.
  6. Submit your site to online directories.
  7. Post on forums.
  8. Reach out with outreach marketing.
28 Dec 2020

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