KPIs vs. Metrics: What’s the Difference & How Do You Measure Both? | Databox Blog (2022)

What’s the difference between KPIs and metrics?

When it comes to tracking and measuring business performance, it may seem easy to overcomplicate things. And, verbiage might be one of those areas where it seems inconsequential.

But there are key differences between KPIs and metrics, not just by definition, but in the role each one plays for measuring and ultimately improving your company’s performance.

So, what’s the difference between the two? And how do you measure both?

In this guide, you’ll learn:

  • What is a KPI?
  • What is a Metric?
  • Example: KPI vs. Metric
  • What’s The Difference Between a KPI and a Metric?
  • How Many KPIs Should My Business Track
  • 5 Tips for Measuring Both KPIs and Metrics

What is a KPI?

A KPI or a key performance indicator is a quantifiable value used to track progress against (individual, team, company) set goals. KPIs provide direction towards achieving desired results and can help your business make better-informed decisions.

A good KPI must be:

  • Well-defined and measurable
  • Relevant to your business
  • Able to provide a clear-picture of recorded performance towards achieving set targets and business objectives

Editor’s note: Want to get notified when important KPIs trend up or down? Get Databox alerts for your KPIs now.

What is a Metric?

A metric is a quantifiable measure used to track progress and evaluate success.

In particular, business metrics are used to track progress and performance in certain areas that are critical to the health of a business, such as revenue, customers, employees, and so on.

It’s important not to confuse a metric with a measure too. While a measure is a fundamental or unit-specific term, a metric can be derived from one or more measures.

Related: How to Choose the Right Performance Metrics To Track for Your Business

Example: KPIs vs. Metrics

To further clarify, here are 5 examples of KPIs:

  • Number of blog articles published this month
  • Keywords in top 10 search engine results
  • Number of customers retained this month
  • Number of engaged qualified leads in sales funnel
  • Percentage of overdue project tasks

In the same regard, here are 5 examples of metrics:

(Video) The difference between Metrics, KPIs & Key Results

  • Increase website traffic: The number of people that visit your website.
  • Increase email click rates: The number of people that click on links included in your sent email.
  • Increase employee happiness: How happy and satisfied your employees are with their jobs.
  • Revenue Growth: The increase or decrease in the company’s sales within a specified period of time.
  • Increase audience engagement: How your target audience is engaging with your content during your event or webinar

Editor’s note: Did you know that you could view your dashboards from your mobile device, tablet or Apple Watch? That’s right. With the Databox Android or iOS mobile app, you can literally wear KPIs in your pocket, or on your wrist!

What’s the Difference between a KPI and a Metric?

KPIs are tied to specific goals; metrics are data points:

“In my opinion, a KPI is a business outcome or a goal that a specific team or department is trying to achieve,” Michael Bibla of Atomic Reach explains.

“Metrics are different data points in our funnels or analytics platforms that, when accumulated, make up a KPI.”

“For example, if you measuring # of signups for a webinar, the # of clicks on an ad or an email promoting the webinar and the conversion rate of the webinar landing page itself are metrics that add up to the KPI of signups. That is the core difference that many marketers mix up.”

The example above shows that a single KPI can have multiple metrics. Our research shows that 75% of experts agree:

KPIs vs. Metrics: What’s the Difference & How Do You Measure Both? | Databox Blog (2)

Karlee Tate puts that into practice: “At Superior Honda, our KPIs include lead generations from actions such as form submissions on our website. These leads help us visualize how our marketing is helping to achieve our sales goals. Some metrics we look at our social media engagement or the number of clicks we receive from digital ads.”

Jeremy Cross of Virtual Team Building adds: “For us, KPIs tend to be goal-oriented, for example, having a KPI of how many leads we generate in a month.”

“Metrics are the numbers that inform these goals, but not directly goals themselves. For example, metrics we track are page views, SEO position, bounce rate, and similar.”

KPIs have a timeframe:

“KPIs are specific short term business metrics that I set for myself and my team,” Kevin Miller of The Word Counter says.

“These are things that I want to accomplish typically in the next 30, 60, or 90 days. That differs from metrics because I think of those as basic growth marketing terms like conversion rate, revenue per page, traffic by source, bounce rate, pages per visit, and things of that nature.”

Tony Mastri of MARION Integrated Marketing agrees: “KPIs measure an important objective over a set period of time, whereas metrics aren’t necessarily tied to an important objective or certain time frame.”

KPIs boil down to revenue:

“While the original definition of a Key Performance Indicator is overly broad, my rule for a “True KPI” is that always relates back to how your company makes money – sales/revenue, leads, cost, and the ratios that combine them all (ROI, CPA/CPL, etc.),” Amplitude Digital‘s Jeff Ferguson explains.

“Everything else is a “diagnostic metric” that helps you answer why your KPIs are going in the right or wrong direction.”

Not every metric is a KPI, but every KPI is a metric:

(Video) The difference between Metrics, KPIs & Key Results

“Think of metrics like characters in a story,” G2‘s Daniella Alscher explains. “Each character is part of that story and is there for a reason. But some of those characters only appear on a page, others show up in every chapter, and then there are those characters – the main characters – that a story can’t be told without.”

“Those main characters are the KPIs of your business’ story. Other characters are the metrics, which are there to assist the storytelling and support your main characters.”

“In other words, there are a ton of different metrics to choose from, but some are more important than others when it comes to your business goals. Those are your KPIs.”

How Many KPIs Should My Business Track?

We already know that one single KPI can have many metrics tied to it. So, how many KPIs do you actually need to keep track of?

According to Digi Elephant‘s Subhash Rao, “great strategic plans have 5-7 clear Key Performance Indicators that keep the pulse on how you’re performing against your plan.”

Most of our experts agree with Rao. Almost three-quarters track less than 10 KPIs for their business:

KPIs vs. Metrics: What’s the Difference & How Do You Measure Both? | Databox Blog (3)

Related: 18 SaaS Metrics and KPIs Every Company Should Track

5 Tips for Measuring Both KPIs and Metrics

You’ve got a list of KPIs you want to track and the metrics that will help you do it. Here’s how our experts manage that process:

  1. Create KPIs for each channel
  2. Determine which metrics you need to calculate a KPI
  3. Use a dashboard to keep track of your metrics
  4. Add context to evaluate if you meet KPIs
  5. Use ratios to measure KPIs

PRO TIP: How Are Users Engaging on My Site? Which Content Drives the Most Online Activity?

If you want to discover how visitors engage with your website, and which content drives the most engagement and conversions, there are several on-page events and metrics you can track from Google Analytics that will get you started:

  1. Sessions and % new sessions. How much traffic does your website receive on a daily or monthly basis?
  2. Sessions by channel. Which channels are driving the most traffic to your website?
  3. Average session duration. How long do visitors spend on your website on average?
  4. Pageviews and pageviews by page. Which pages on your website are viewed the most?
  5. Average time on page. What is the average time users spend on a specific webpage?

And more…

Now you can benefit from the experience of our Google Analytics experts, who have put together a plug-and-play Databox template showing the most important KPIs for monitoring visitor engagement on your website. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!

(Video) Metrics and KPIs for high performance recruitment

You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template

Step 2: Connect your Google Analytics account with Databox.

Step 3: Watch your dashboard populate in seconds.

Get the template free

1. Create KPIs for each channel

“[Human Marketing] looks at metrics and KPIs. We define KPIs as the main goal of what we are trying to achieve,” says Nicole Suther.

“Each channel has it’s own KPI. Whereas metrics are what influence the KPIs. We look at goal metrics and adjust our strategies in order to improve these metrics and meet our KPIs.”

Suther continues: “A good example is that we have ROI KPIs for some channels, such as SMS. However, we look at engagement metrics and revenue metrics to make adjustments to our strategies to hit our key metrics and hit our overall KPIs.”

2. Determine which metrics you need to calculate a KPI

In order to calculate a KPI, you need to identifies your metrics first.

“You cannot have KPIs if you do not know where you want to go,” Ardent Growth‘s Skyler Reeves explains. “For example, a KPI could be something like: Increase the conversion rate of CTAs on the blog by 30% this quarter.”

“We measure metrics based on what questions we have and what data (and tools) we have available. When forming a strategy, we may check in on a few metrics that were not part of our current KPIs. As such, measuring metrics tend to be a bit more ad hoc.”

“We measure our KPIs methodically, however. Frequency depends on the organization level. An individual or team may measure their KPIs daily. Our departments measure them weekly, and at the executive level, we evaluate them monthly. We primarily use spreadsheets to manipulate and analyze our data still,” Reeves continues.

Mia Liang adds: “At LightStep, one of our big KPIs is to get users to our SandBox so they can demo the product. Metrics that help us understand how to reach that KPI might include page views, bounce rate, or time on page to see what could cause users to drop off on the journey to a KPI conversion.”

(Video) Webinar – OKR vs KPI: Measuring Health and Safety Metrics that Matter

3. Use a dashboard to keep track of your metrics

“All our metrics are driven by third-party data that said they do have some errors from time to time. Which is why we provide various data points and measure averages just in case if one software differs from the other one,” says Milosz Krasinski.

SH1FT‘s Aristide Basque adds: “We measure KPI’s by setting objectives and comparing them to it every month. Metrics allow us to see growth in other areas and help us understand why we did or didn’t reach our goals.”

Editor’s note: Don’t know where to start? Use this free, simplified, and concise Google Analytics Top 10 KPIs Dashboard Template to visually monitor three categories of KPIs from Google Analytics.

KPIs vs. Metrics: What’s the Difference & How Do You Measure Both? | Databox Blog (5)

If you don’t know where to start, check out our library of dashboard templates. We have over 200 templates that were pre-built by our community of sales, marketing, and business experts.

Bonus: Create Scorecards for high-level metrics and have a complete picture of how your business is performing at any moment.

4. Add context to evaluate if you meet KPIs

“KPIs are data-based, but human analysis should be involved in finessing the data to fit the real-world context,” Home Grounds‘ Alex Azoury explains.

“Sometimes, KPIs might be missed, but a real-world situation such as coronavirus shouldn’t be able to derail a salesperson’s bonus just because they came up short. This is the human element of evaluating KPIs against various metrics tracked through automation.”

5. Use ratios to measure KPIs

“To measure KPIs, you have to take ratios into account,” says Anjana Wickramaratne of Active Digi Solutions.

“A ratio divides one sum or total by another sum or total. It’s different than the average because the denominator isn’t a count of the population; it’s usually another measure of the same population:”

  1. Total sales revenue received divided by total sales revenue invoiced.
  2. Total sales revenue divided by total hours spent on sales calls that generated that revenue.”

Wickramaratne continues: “When you measure metrics, you have to take all the relevant information going into the metric and workaround on that data. For example, productivity, This metric looks at the company’s overall capabilities—how well it uses its resources. Productivity shows the relationship between inputs and outputs.”

“How much are you getting out after all that you put into a project? The ideal productivity outcome is creating more for less.”

Obaid Khan explains how they do this at Planet Content: “Metrics help you track a single business process while KPIs tell you how effectively you’re achieving your business goals or objectives.”

“You directly measure metrics like clicks, but for KPIs, you compare that number with an objective or goal and see how much of it you’ve achieved. That percentage is how you measure your KPIs.”

Editor’s Note: This HubSpot Sales Manager KPIs Dashboard Template allows you to monitor your sales team’s output and outcomes, including average deal size, the number of deals won, new deals created, amount closed, and more.

KPIs vs. Metrics: What’s the Difference & How Do You Measure Both? | Databox Blog (6)

Wrap Up

Makensie Thompson of Famoid summarized this topic perfectly: “Metrics tell you data. KPIs help you grow your business to hit goals based on this data. Both of these factors are needed to improve your ROI continually, so you have goals and numbers to work with. No matter if you are looking to increase sales, traffic, or social reach, it’s all the same.”

All ready to start tracking your metrics? With our business metric tracking software, there’s no more need to log into multiple tools to track important company metrics.You can even automate dashboard snapshots, performance alerts, and company scorecard performance in Slack with Databox’s Slack integration. Get started today.

(Video) KPIs V. Benchmarking and How to Use them Together

FAQs

What are the difference between KPIs and metrics? ›

While KPIs measure progress toward specific goals, metrics are measurements of overall business health. While they may be loosely tied to specific targeted objectives, they are not the most important metrics and may not be good guides as to whether you're on track.

What is the difference between metrics and measures? ›

It is easy to confuse the two because, in a sense, a metric is a type of measure, albeit a more useful measure that carries more information. While a measure is a simple number, such as, how many miles you have traveled, for example-a metric puts that measure into context - how many miles you have traveled per hour.

What is the best way to measure KPIs? ›

How To Determine KPIs
  1. Choose KPIs directly related to your business goals. ...
  2. Focus on a few key metrics, rather than a slew of data. ...
  3. Consider your company's stage of growth. ...
  4. Identify both lagging and leading performance indicators.
25 Mar 2021

What 3 aspects do KPIs measure? ›

These KPIs always exhibit three key aspects: relevance, measurability and simplicity. Let's see what that means in practice.

What are examples of metrics? ›

Examples of Metrics

Key financial statement metrics include sales, earnings before interest and tax (EBIT), net income, earnings per share, margins, efficiency ratios, liquidity ratios, leverage ratios, and rates of return. Each of these metrics provides a different insight into the operational efficiency of a company.

What is an example of a KPI? ›

This is a useful touchstone whenever you're considering whether a metric should be a key performance indicator. SMART KPI examples are KPIs such as “revenue per region per month” or “new customers per quarter”.

What is a KPI and how is it measured? ›

What is a KPI? KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organization make better decisions.

How do you explain metrics? ›

Metrics are numbers that tell you important information about a process under question. They tell you accurate measurements about how the process is functioning and provide base for you to suggest improvements.

What are the 5 key performance indicators? ›

What Are the 5 Key Performance Indicators?
  • Revenue growth.
  • Revenue per client.
  • Profit margin.
  • Client retention rate.
  • Customer satisfaction.
17 Aug 2022

What are the 4 main KPIs? ›

Anyway, the four KPIs that always come out of these workshops are:
  • Customer Satisfaction,
  • Internal Process Quality,
  • Employee Satisfaction, and.
  • Financial Performance Index.
25 Sept 2013

What metrics are used to measure success? ›

Here's a list of common metrics used for measuring success across a variety of business platforms:
  • Break-even point. ...
  • Net income ratio. ...
  • Monthly recurring revenue. ...
  • Leads, conversion and bounce rate. ...
  • ROI and ROAS. ...
  • Customers. ...
  • Employee satisfaction.

What metrics are used to measure performance? ›

There are many different forms of performance metrics, including sales, profit, return on investment, customer happiness, customer reviews, personal reviews, overall quality, and reputation in a marketplace. Performance metrics can vary considerably when viewed through different industries.

What are the 3 types of KPIs? ›

Types of KPIs include: Quantitative indicators that can be presented with a number. Qualitative indicators that can't be presented as a number. Leading indicators that can predict the outcome of a process.

How do you explain KPI in an interview? ›

A quantifiable measure used to evaluate the success of an organization, employee, etc. in meeting objectives for performance. A set of quantifiable measurements used to gauge a company's overall long-term performance. A way of measuring the effectiveness of an organization and its progress towards achieving its goals.

What makes a good KPI? ›

Good KPIs: Provide objective evidence of progress towards achieving a desired result. Measure what is intended to be measured to help inform better decision making. Offer a comparison that gauges the degree of performance change over time.

What are the 4 types of metrics? ›

The researchers have determined that only four key metrics differentiate between low, medium and high performers: lead time, deployment frequency, mean time to restore (MTTR) and change fail percentage.

What are the five types of metrics? ›

We Will Cover The Following Business Metrics:
  • Sales Metrics.
  • Marketing Metrics.
  • Financial Metrics.
  • Human Resource Metrics.
  • Project Management Metrics.
  • Product Performance Metrics.
  • Other Important Business Metrics.
28 Feb 2020

What is another word for metrics? ›

What is another word for metric?
benchmarkstandard
barometeryardstick
barcriterion
measuremark
gradetouchstone
101 more rows

Why are KPIs so important? ›

KPIs are more than the numbers and metrics you report out weekly - they enable you to understand the performance and health of your business so that you can make critical adjustments in your execution to achieve your strategic goals. Knowing and measuring the right KPIs will help you achieve results faster.

What is a smart KPI? ›

The acronym “SMART KPI” stands for “Key Performance Indicators” which are “Specific, Measurable, Attainable, Relevant, and Time-Bound.” SMART KPIs are measurable metrics used to assess employee and company performance. When companies talk about SMART KPIs, what they mean is that KPIs should be: Specific. Measurable.

What are KPIs for social media? ›

Social media KPIs are the metrics used to determine if a business's social media marketing strategy is effective. Basically, they're tracked data related to a company's presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively.

How do you collect KPI data? ›

9 key ways to gather and report useful KPIs
  1. Start by building a system of measurement. ...
  2. Develop multiple scorecards. ...
  3. Find external indicators of demand. ...
  4. Develop predictive KPIs. ...
  5. Make your corporate scorecard a push and not a pull. ...
  6. Enable frequency. ...
  7. Schedule formal debrief sessions. ...
  8. Publish in public view.
3 Nov 2020

What are key metrics? ›

Also known as a key performance indicator, or KPI, a key metric is a statistic which, by its value gives a measure of an organization or department's overall health and performance. KPIs, or key performance indicators, are vital metrics connected to time sensitive goals.

Why do you need metrics? ›

Why Do We Need Metrics? Metrics are used to drive improvements and help businesses focus their people and resources on what's important.

What is the most important KPI? ›

The 5 Most Important Financial KPIs That Drive Business Strategy
  • Sales Growth Rate. Performance Indicators.
  • Revenue Concentration. Performance Indicators.
  • Net Profit Margin. Performance Indicators.
  • Accounts Receivable Turnover. Performance Indicators.
  • Working Capital.

How many KPIs should you have? ›

Try not to have too many KPIs: the optimum number for most areas of a business is between four and 10. Just make sure that you have enough to measure how your team or organization is performing against your key objectives.

How do you build metrics? ›

How to develop metrics that matter
  1. Consider your objectives. The first step in developing metrics for your business is to consider your goals. ...
  2. Use SMART goals to establish objectives. ...
  3. Define benchmarks for each metric. ...
  4. Develop a measurement plan.
29 Sept 2021

How would you measure success of your blog? ›

In this article, we'll go over 20 different metrics you can track to measure your blog's success.
  1. Page Views.
  2. Traffic by Channel.
  3. Time Spent on Page.
  4. Bounce Rate.
  5. Pages Per Visit.
  6. Returning Visitors.
  7. Top Traffic Posts.
  8. SERP Rankings.
14 Apr 2020

What is an example of a success metric? ›

Here are some examples of success metrics: Your average weekly visits. Your average page views. Number of products sold per week/month.

What 3 metrics do you believe are the best measure of customer success? ›

Within Customer Success and especially in SaaS customer success, there are several metrics and key performance indicators that you should track. The most significant ones include churn rate, Net Promoter Score (NPS), Average Revenue Per Customer, etc.

What are metrics performance metrics and why are they important? ›

Metrics help you to manage more objectively.

Metrics provide objective measures of performance, and this data enables you to “manage by fact”. Evaluating employee performance is not about whether your people are working long hours or being busy. What did they actually achieve? It's about the results they are achieving.

What is KPI in simple terms? ›

The KPI acronym stands for key performance indicator—it's a metric that measures how projects, individuals, departments or businesses preform in terms of strategic goals and objectives. KPIs are a way for stakeholders to see if they're making progress or if the business is on track.

What are the components of KPI? ›

The key components of a KPI are:
  • Performance Measure.
  • Performance Status Indicator.
  • Threshold Level.
  • Performance Trend Indicator.
  • Tolerance Percentage.

How do you answer metrics interview question? ›

How to Answer Execution Metrics Questions in 2020 - YouTube

How do you answer metric questions? ›

Here is how you can answer a Metrics question:
  1. Describe the feature. ...
  2. Determine the goal of the feature. ...
  3. Walk through the customer journey. ...
  4. Map and quantify (through metrics) user behaviours in the customer journey. ...
  5. Evaluate your metrics. ...
  6. Prioritize the criteria. ...
  7. Summarize your answer.
16 Feb 2019

What questions do KPIs answer? ›

Twelve Critical Questions to Ask about KPIs
  • Question 1: Am I measuring a process? ...
  • Question 2: Do I know what the objective is? ...
  • Question 3: Do we speak the same language? ...
  • Question 4: Can it be easily measured? ...
  • Question 5: Is it easy to express and explain? ...
  • Question 6: Is it a leading indicator?

What are the 10 characteristics of good KPI? ›

KPI 101
  • Relevant. Indicators should be relevant to the organization. ...
  • Clear definition. A performance indicator should have a clear and intelligible definition in order to ensure consistent collection and fair comparison. ...
  • Easy to understand and use. ...
  • Comparable. ...
  • Verifiable. ...
  • Cost effective. ...
  • Attributable. ...
  • Responsive.

What is the best way to set KPIs so you can reach your business goals? ›

10 Tips to Set KPIs to Align with Your Company's Goals
  1. 1) Identify KPIs that reflect your business goals and brand strategy. ...
  2. 2) Define KPIs accurately. ...
  3. 3) Calculate tools and data. ...
  4. 4) Determine and communicate the KPIs' purpose. ...
  5. 5) Set goals. ...
  6. 6) Get buy-in. ...
  7. 7) Don't just go through the motions.
17 Mar 2020

What are the 5 key performance indicators? ›

  • 1 – Revenue per client/member (RPC) The most common, and probably the easiest KPI to track is Revenue Per Client – a measure of productivity. ...
  • 2 – Average Class Attendance (ACA) ...
  • 3 – Client Retention Rate (CRR) ...
  • 4 – Profit Margin (PM) ...
  • 5 – Average Daily Attendance (ADA)
1 Oct 2017

How do you define performance metrics? ›

Performance metrics are data used to track processes within a business. This is achieved using activities, employee behavior, and productivity as key metrics. These metrics are then used by employers to evaluate performance. This is in relation to an established goal such as employee productivity or sales objectives.

What is the difference between metrics and Matrix? ›

Matrix - It can be called as a rectangular array of numbers or a grid with relational data. Like a traceability matrix which has relational data of requirements and test cases. Metrics- Its a number component where it gives specifications or quantitative measurements.

What's the difference between metrics and analytics? ›

While both metrics and analytics refer to ways of interacting with collecting data, they don't mean the same thing. In the simplest terms, metrics are the data you collect and analytics are the insights you draw from your data.

What are the 4 main KPIs? ›

Anyway, the four KPIs that always come out of these workshops are:
  • Customer Satisfaction,
  • Internal Process Quality,
  • Employee Satisfaction, and.
  • Financial Performance Index.
25 Sept 2013

What are the 3 types of KPIs? ›

Types of KPIs include: Quantitative indicators that can be presented with a number. Qualitative indicators that can't be presented as a number. Leading indicators that can predict the outcome of a process.

What is the most important KPI? ›

The 5 Most Important Financial KPIs That Drive Business Strategy
  • Sales Growth Rate. Performance Indicators.
  • Revenue Concentration. Performance Indicators.
  • Net Profit Margin. Performance Indicators.
  • Accounts Receivable Turnover. Performance Indicators.
  • Working Capital.

What are the 4 types of metrics? ›

The researchers have determined that only four key metrics differentiate between low, medium and high performers: lead time, deployment frequency, mean time to restore (MTTR) and change fail percentage.

What are the five types of metrics? ›

We Will Cover The Following Business Metrics:
  • Sales Metrics.
  • Marketing Metrics.
  • Financial Metrics.
  • Human Resource Metrics.
  • Project Management Metrics.
  • Product Performance Metrics.
  • Other Important Business Metrics.
28 Feb 2020

What is a good metric? ›

A good performance metric embodies a strategic objective. It is designed to help the organization monitor whether it is on track to achieve its goals. The sum of all performance metrics in organization (along with the objectives they support) tells the story of the organization's strategy.

What's another word for metric? ›

Metric Synonyms - WordHippo Thesaurus.
...
What is another word for metric?
benchmarkstandard
barometeryardstick
barcriterion
measuremark
gradetouchstone
101 more rows

What is difference between matrix and Matrics? ›

Definition of Matrix & Matrices : Math Definitions & More - YouTube

How do you write the plural of matrix? ›

The plural form of matrix is matrices or matrixes.

Which question should you ask to determine which metrics should be KPIs? ›

Question 2: Do I know what the objective is? Knowing the objective of the process being measured is probably the most crucial foundation of an effective KPI. If you aren't sure what 'success' looks like, how can you be certain what you should be measuring? Take for example a process called 'Mow Golf Course Greens'.

What is the example of metric data? ›

Metric data is what most people mean when they talk about 'numbers', the sorts of numbers we collect when we measure something. How old somebody is an example of metric data, so is a rating scale where somebody indicates how likely they are to recommend a product or service on a 0 to 10 scale.

What is KPI in Web analytics? ›

A KPI (key performance indicator) is a specific, pre-defined value enabling you to manage and measure the overall performance of your website or application, via the measurement of campaign effectiveness, a set of marketing actions, or a specific initiative in particular.

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