Instagram Statistics and Analysis: How to View Data of any Account (2023)

It is impossible to work efficiently without analyzing the result. We delve into how to monitor Instagram statistics, what indicators can be found, how to monitor the account’s growth, how to compare multiple accounts and get detailed data of competitor’s pages.

How Instagram Statistics Can Be Useful?

For an Instagram account we can get: count of followers, count of likes, count of comments, count of video views, profile’s reach, profile’s count of views, count of story views.

Using those figures, we can calculate other indicators: account growth rate, average counts of likes and comments, engagement rate (ER). These indicators allow comparison between different accounts.This is useful when you buy advertising from a blogger or want to assess what kind of content users like more – such posts have higher ER, i.e. more likes and comments. This value will be helpful for content strategy development: you will create more attractive materials for the audience.

Monitoring of Instagram statistics allows assessing how adequate is what you are doing. For example, you sell bags. Previously you posted photos of bags in the show room, shot by professional who installed lighting and processed the pictures for a long time. But you doubt that people find it interesting to see pictures of bags on white background. And you decide to post more photos with girls carrying your bag in the street or sitting in a café — that is to show how your product looks in real life. You think this is a good idea but the photographer disagrees. Statistical analysis would decide the controversy: you post pictures of girls with bags during a week and then evaluate the results for this week and the previous one.

Instagramaccount analysis will help evaluating the efficiency of an advertising campaign or the performance of a new specialist if you delegate advertising settings and bloggers relations.

How to View Statistics on Instagram

There are two convenient ways to see Instagram account statistics:

  1. Statistics on Instagram (for your own accounts);
  2. social media analysis tool (for your own and others’ pages).

You can view Instagram account statistics in the app itself. The functionality is available for users who switched to business account. Anyone can do that.

To switch to business account (and enable viewing of page statistics on Instagram), go to Settings, find menu item “Account”, then “Switch to corporate profile”. Follow the instructions by Facebook: create a business page in the Social media (it may be left blank) and fill in the contact details.

Account statistics on Instagram will be available for posts made after the business account was enabled. If you disable the business account and then enable again, all data will be lost.

What Data Are Shown by Instagram Statistics

You can view statistics for every post in the Statistics section. The View Statistics button is located between the picture and the text and is only visible to the account owner.

Note that for promoted posts Instagram shows the total for the reach and sums of comments and likes, gained both naturally and by means of paid promotion. You will see two sections in the statistics: Promotion and Natural.

For detailed analysis, use the Instagram Insights tool. To navigate to it, select the statistics iconin the profile’s upper right corner.

Metrics Shown by Instagram:

Views:Weekly total count of non-unique views for all your posts.

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Reach:Count of unique profile views.

Profile Views:Count of non-unique profile views.

Website Link Clicks:Clicks on the link shown in the profile.

Send Email Clicks:Clicks on Contact button.

The Posts section gathers data for all the posts made since business account was enabled. Posts may be sorted by format (photo/video/gallery), time period (week/month/year/two years) and the following metrics:

Views: Non-unique post views.

Reach: Unique post views, 1 account gives 1 view.

Engagement: Engagement (summed likes and comments) count.

Likes:Count of likes.

Comments: Count of comments.

Saves: Count of saves.

These data will allow understanding which posts turned out to be the most discussed, popular and saved for the reporting period.

(Video) HOW TO USE (UPDATED) INSTAGRAM INSIGHTS IN 2022: The updated IG analytics that accelerate IG growth


Although stories are deleted in 24 hours, the statistics stores data for 14 days.

You can sort the stories by views, reach, back and forward touches, exits from stories and replies to stories.

Live Streams

Live streams may be assessed by two parameters:

Viewers for a particular point in time: The streamer and all the viewers see the audience count in the stream’s upper right corner. It shows how many people watch the stream right now.

Viewers: this data become available when the streaming is over and to the streamer only. Itshows the total number of accounts who connected to your stream.

Followers Activity and Demography

The next block of Instagram stats (summary) is users’ gender, age and location data, as well as followers’ activity during the week and by hour.

The follower's data are only shown for accounts with more than 100 followers.

The activity data show when your audience uses Instagram. This is the best time to publish posts – more people will see them. Instagram newsfeed algorithms take into account the engagement received by the post during the first minutes after being published. If your post is noticed and immediately liked, it will reach farther.

The data provided by Instagram are not enough to generate reports. For example, you cannot view account growth dynamics. And to make a detailed report, you would have to tabulate the data manually.

You can view only your own account’s statistics, which is why the Instagram’s internal statistics does not allow analyzing competitors. Therefore, if you are wondering how to view Instagram statistics for any profile, you need to use analytics tools. To analyze statistics in detail, download a report or obtain competitor’s data, use Popsters.

What Popsters Can Do to Analyze Instagram Statistics

The tool analyzes any account. You can load your company’s or competitor’s account.

Social analytics toolPopstersdetermines successful posts over the specified period: by counts of likes/comments, or ER.

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You can find the most discussed posts – they have the highest number of comments. These are often contest posts. Tip: Thisanalytic tool allows you to spot the competitors’ contest mechanics or ways to increase engagement in an account, as well as to find interesting contest subjects, which are likely to evoke response from your audience.

What Instagram account statistics Is Gathered by Popsters?

  • Activity by week day or hour;
  • Relative activity by text volume and week day or hour;
  • Activity as a function of content type shows which format is more attractive for users, photo or video;
  • Plotting diagrams for likes, comments, followers, ER;
  • Count of posts by content type;
  • ER as a function of post’s content type and text length;
  • Text references: The tool finds posts that are most frequently used in the account, and also ER for posts containing a specific word.

The data can be analyzed at the tool’s page itself or exported to Excel, PDF or PPTX.

You can also download all the posts for the analyzed period.

Using Popsters to Analyze an Instagram Account

Sign in the toolwith Instagram. Type in the search box the name or address of your account and click Search. Define the time period, for which you need profile statistics.

To compare two accounts, click “+” after adding the first one and then add the required page.

Instagram Account Statistics in Diagrams and Metrics

Let’s look at the diagrams and into what those data mean. To view diagrams for your account, select the required data in the left column Statistics.

Text Length Diagram

Shows the engagement rate of posts with different length of the text

Hours Diagram

Reflects the success percentage of a post made on a specific time as compared to all the posts for the entire period.

Likes Diagram

Shows the number of likes received by the account during specific days of the analyzed period. This Instagram statistics well known and stand out from the rest. But then you will see even more important metrics.

(Video) How to Get Statistics of Any Instagram Pages

ER and Content Type

This is very useful stats for Instagram: statistics by total Er (engagement rate) for published posts.

Engagement Rate of posts depending on the type of attachment.

Engagement Rate of posts depending on lengthof text in the post.

Competitive (relative) activity depending on length of text in the post.

Hashtags, ER and Activity

And more useful metrics for extended analysis of Instagram accounts.

What Influences Instagram Stats?

Performance on Instagram depends on many things: content quality, your account’s subject, content management.

Quality Content

Instagram is a visual social network. Post nice and interesting pictures of the product. Non-unique pictures are not interesting for the audience here, spend resources to creating your own content: photos, videos, gifs, infographics or illustrations.

Audience Relations

Instagram algorithms substantially affect the promotion efficiency in this Social network. Therefore, mind the criteria that influence the feed algorithm. One of important Instagram statistics is engagement. Ask questions to your audience, encourage discussion of materials. Organize more frequent contests and experiment with mechanics: the last comment, tagging a friend, tagging an account in user’s stories have different effects.

(Video) Top 3 Free Instagram Analytics Tools in 2020

Performance Analysis

Efficient performance analysis should be done regularly and not only when problems arise.

Constantly analyze indicators on Instagram and then you will timely adjust the content strategy. Based on statistics, you can understand what subjects are interesting for your audience, what is the best time to post, which format is preferred, how long should descriptions be.

Summary: How to Analyze Instagram Statistics

  1. The two most convenient ways to analyze account statistics are the internal statistics and the Popsters tool.
  2. TheInstagram’s internal statistics is only available to a business profile. It can be enabled by anyone, the setting will take a couple of minutes.
  3. Instagram account statistics provides: views, reach, likes, comments, saves, profile views, Stories views and scrolling, count of live stream viewers. But it is only available to the account owner.
  4. Popsters can analyze competitors’ accounts and compare multiple accounts.
  5. Statistical analysis allows improving content, evaluating advertisement performance, finding competitors’ gimmicks.

Useful articles on a similar topic:

  • Statistics and analytics of Twitter accounts: how to get stats of any interesting profile;
  • How to Increase reach and engagement on Instagram;
  • Top 35 Social Analytics Tools:how to choose the best for you.


How do I see other Instagram accounts analytics? ›

For detailed analysis, use the Instagram Insights tool. To navigate to it, select the statistics icon in the profile's upper right corner.

Can you see Instagram analytics on personal account? ›

Right now, only professional accounts can view insights on Instagram. In the past, some personal accounts were granted access to insights. Starting October 26th, we're removing insights access for these personal accounts.

What can you see in Instagram analytics? ›

Instagram analytics are the tools that allow you to see key metrics and data related to your Instagram performance. This data can range from the very basic (like how many people saw or liked an individual post) to the very specific (like what time your account's followers are most likely to be online).

What data can you see on Instagram? ›

Your network can also see actions you have taken on our Products, including engagement with ads and sponsored content. We also let other accounts see who has viewed their Facebook or Instagram Stories. Public information can be seen by anyone, on or off our Products, including if they don't have an account.

How do you see other people's insights? ›

To view someone's people insights profile, tap their profile picture and then tap People Insights .

Can you see other accounts activity on Instagram? ›

There are a few ways to see when someone's active on Instagram: You'll see or a timestamp next to the profile picture of people you follow or have direct conversations with. In your direct inbox, you'll see their most recent Activity status (example: Active 25m ago, Active yesterday, Seen, Typing...).

Can you view insights on a public account? ›

Worthmentioning that Instagram insights are only available to business profiles & public accounts that receive a considerable number of engagement. From the insights data, you'll be able to identify what your audience likes and engages with the most & accordingly improve your Instagram strategy.

Can anyone view insights on Instagram? ›

Insights are free and available only for business or creator accounts. You need to have a business or creator account on Instagram to view insights on your posts.

How can I view insights without a business account? ›

How To Get Instagram Analytics Without Business Account
  1. Instagram Analytics Explained. Instagram Analytics lets you learn more about your followers and about how your content performs with your audience. ...
  2. 3 Apps To Get Instagram Analytics Without Business Account.
  3. Iconosquare. ...
  4. Sprout Social. ...
  5. Key Hole.
30 May 2022

Is there a tracker to see who looks at your Instagram? ›

Instagram doesn't allow users to see who views their profile. So if you look through someone's profile and don't like or comment on a post, there's no way for them to know who sees the pictures.

How can I see deleted Instagram messages? ›

Keep in mind that deleted messages on Instagram cannot be restored. Content in Recently deleted will be automatically deleted 30 days later, or up to 24 hours for stories that aren't in your stories archive.

Does Instagram data show deleted messages? ›

Recently, Instagram has rolled out a new feature named "Data Download" that allows users to recover deleted messages. This new feature is a welcome addition for many users, as it enables them to retrieve accidentally deleted messages or messages that we later regretted deleting.

Does Instagram data show deleted search history? ›

Yes, they have it in their data log.

This is why you can access it even after permanently deleting it from your search bar.

How do you see peoples most interacted on Instagram? ›

Instagram now shows who you interact with the least and who's in your feed the most
  1. Head to the profile tab (person icon) in the bottom right corner of Instagram.
  2. Tap “Following”
  3. If you've got the change, you'll see “Least Interacted With” and “Most Shown in Feed” near the top.
6 Feb 2020

What is profile activity on Instagram? ›

Profile Activity – These insights measure the number of actions people take when they engage with your profile. Includes profile visits, website taps, business address taps, call button taps, email button taps, and text button taps.

How can I see what my boyfriend likes on Instagram? ›

Here's how to do it.
  1. Click on this person's Instagram profile.
  2. Select “Following” to see all of the profiles they're following.
  3. Click a profile they're following.
  4. View that profile post's likes to see if the person liked any of them.
6 Jan 2022

What is the best app for Instagram analytics? ›

Best free analytics apps for Instagram
  • Iconosquare. Best for brands and businesses with multiple Instagram Accounts. ...
  • Squarelovin. Best for marketers craving a more in-depth look at their followers. ...
  • Crowdfire. Best for marketers in constant need of content. ...
  • Pixlee. ...
  • Socialbakers. ...
  • Sprout Social. ...
  • Hootsuite. ...
  • HypeAuditor.
1 Jun 2022

How many followers do you need to see insights on Instagram? ›

On the Insights homepage, scroll down to the Followers section to see a summary of follower demographics including gender, age group, and location. Note that you need at least 100 followers to see demographic data.

Can someone see how many times you viewed their Instagram profile 2022? ›

Can someone see how often you viewed their Instagram profile? No. Instagram users won't be able to know how much time a particular user has visited their profile. But if you view their story, they will get information about the viewers.

Can someone see that I viewed their Instagram Highlight 2022? ›

Yes, if the highlight was added in less than 48 hours from the original Story published time, they will be able to see that you viewed their Instagram Highlight. What is this? But, if the Story has been published for longer than 48 hours, lucky for you, they won't be able to see that you have viewed it.

Can hackers recover deleted Instagram accounts? ›

Although you cannot get back a deleted Instagram account, you can create a new account using the same email address or phone number. You won't be able to use the same username, nor will you be able to recover any followers or images posted.

Can you have secret messages on Instagram? ›

Tap or in the top right of Feed. Tap in the top right. Tap next to Start end-to-end-encrypted chat. Select the account you want to start an end-to-end encrypted chat with or search for their name at the top.

How do I recover deleted DMS? ›

The Short Version
  1. Log in to Instagram in your browser.
  2. Go to your Privacy and Security settings.
  3. Scroll down to Data Download and hit Request Download.
  4. Confirm your details and wait for an email.
  5. Click the download link to download your data.
  6. Open the file and check the Messages folder.
22 Mar 2022

How do you check deleted messages? ›

Tap on the three-dot menu in the upper-right corner and open the Recycle bin. Check your deleted text messages. Long tap the message you want to retrieve. Select Restore at the bottom and check the same in your main inbox.

How do you view hidden history on Instagram? ›

Instagram app for Android and iPhone:
  1. Tap or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right, then tap Your activity.
  3. Tap Links you've visited. Scroll to view links you've visited and the date you visited them. Tap the link to view it.

Is data stored permanently on Instagram? ›

Copies of your content may remain after the 90 days in backup storage that we use to recover in the event of a disaster, software error, or other data loss event. We may also keep your information for things like legal issues, terms violations, or harm prevention efforts.

How do you look up deleted search history? ›

The easiest method is to do a system restore. If the internet history was deleted recently, then system restore will recover it. To get system restore up and running you can go to the “start” menu and do a search for system restore which will take you to the feature.

Can others see if you have multiple Instagram accounts? ›

The answer to that question is no - unless you link to the profiles on the pages themselves, people won't be able to see that you are the one managing these different posts.

How can I see my boyfriends Instagram activity? ›

To do this just open the Instagram app and click on the heart button on the bottom bar of your screen, next to your profile button. This will bring up a list of likes and comments on your photos. By clicking on the bottom that says 'following' you can see the activity of users that you follow.

Can I see what my girlfriend likes on Instagram? ›

Only your approved followers can see your posts, including any likes and comments. When you like a public post, your like will be visible to everyone and your username will be clickable below the post, but only approved followers can see your posts.

How can I see what pictures My boyfriend likes? ›

On the 'About' page, scroll down till you find a section' Likes. ' Then click on See All to see everything your boyfriend likes.


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