2022’s Best Instagram Hashtags: The Ultimate Guide (2023)

2022’s Best Instagram Hashtags: The Ultimate Guide (1)

2022’s Best Instagram Hashtags: The Ultimate Guide (2)2022’s Best Instagram Hashtags: The Ultimate Guide (3)

Instagram Tips & Resources

By Amanda Demeku

Updated on June 15, 2022

10 minute read

Ready to reach new audiences with Instagram hashtags? #LetsGrow!

Published November 18, 2021

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​​Instagram hashtags are still one of the most effective ways to get more eyes (and engagement!) on your Instagram posts in 2022.

But how do you use hashtags for Instagram? How do you find the best hashtags for your Instagram account? Which hashtags are trending right now? And should they go in your caption or in the comments?

We’re answering these questions, and more, in our ultimate guide to Instagram hashtags.

How Do Instagram Hashtags Work?

Instagram hashtags are fundamentally a way to label and categorize your content. They then help Instagram serve your posts to relevant users.

In their most simple function, the hashtags you use fuel the search results on the Instagram Explore page:

2022’s Best Instagram Hashtags: The Ultimate Guide (4)

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But it doesn’t end there. Hashtags are also used as a reference for the Instagram algorithm, so it can categorize your content and suggest it to users it thinks will have a high interest.

So… Do Hashtags Still Work on Instagram in 2022?

Hashtags have always been the heart of much debate, especially following Instagram’s recent recommendation to only use between 3-5 hashtags (more on that later).

As Instagram slowly pivots towards semantic keyword search, it opens up a new world of possibilities in content discoverability – indicating that the words in your captions or the topics in your videos will become searchable too.

However, despite these major advancements, hashtags do still work on Instagram. Paired with a strong content strategy, they can help yield impressive results.

Ready to get the full download on Instagram hashtags? Check out our YouTube video guide now:

The Top 50 Most Popular Instagram Hashtags in 2022

Using ultra-popular hashtags isn’t always the best strategy for getting more engagement on your posts and stories, as they’re less likely to be seen.

That said, it’s helpful to know what’s trending on the app, so here’s an up-to-date list of the top 50 hashtags for Instagram based on usage over the last month:

  1. #love

  2. #interiordesign

  3. #design

  4. #fashion

  5. #instagood

  6. #style

  7. #inspiration

  8. #art

  9. #travel

  10. #summer

  11. #realestate

  12. #foodie

  13. #homedecor

  14. #smallbusiness

  15. #shoplocal

  16. #motivation

  17. #wellness

  18. #health

  19. #lifestyle

  20. #beauty

  21. #food

  22. #home

  23. #selfcare

  24. #photography

  25. #fitness

  26. #nature

  27. #handmade

  28. #ootd

  29. #photooftheday

  30. #skincare

  31. #architecture

  32. #selflove

  33. #shopsmall

  34. #luxury

  35. #supportlocal

  36. #instafood

  37. #beautiful

  38. #mentalhealth

  39. #mindset

  40. #business

  41. #vegan

  42. #linkinbio

  43. #healthy

  44. #family

  45. #interior

  46. #entrepreneur

  47. #interiors

  48. #delicious

    (Video) Instagram Hashtag Strategy 2022: Full Guide To Explosive Growth

  49. #explore

  50. #realtor

*Updated June 2022. Data based on usage within the Later app.

In need of some #Inspiration? Check out Later’s Hashtag Suggestion feature. Discover the best hashtags for your account in seconds!

(Video) Instagram Hashtags 2022 The Ultimate Guide

How Many Instagram Hashtags Should You Use On Your Posts?

As we’ve mentioned, Instagram recently advised that creators should use between 3-5 hashtags on their posts, despite allowing up to 30 per post.

This goes against everything we've previously heard about how hashtags work on Instagram, but based on their new focus on keywords and SEO, it does (kind of) make sense.

Instagram is introducing more “suggested” content feeds – like the Instagram Reels tab, for example. But in order to provide suggested content that truly is a “good match,” Instagram needs to be able to accurately categorize it. The theory? Fewer hashtags = more reliable self categorization.

To test this theory, Later looked at 18M+ Instagram feed posts – comparing the number of hashtags used per post with average reach rates.

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2022’s Best Instagram Hashtags: The Ultimate Guide (8)

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As you can see, using more hashtags = better results. Reach rate increases by 11% (from 24% to 35%) as the number of hashtags grows from one to 30.

To put that in perspective, for an account with 20K followers, that’s an additional 2.2K accounts reached per post.

We even looked at whether this trend had changed compared to 2020, but the results were fairly consistent.

So, how many hashtags should you use on Instagram? For now, using more hashtags is still the best strategy for increasing your reach and engagement on Instagram feed posts. However, as Instagram introduces more “suggested” content feeds, focusing on fewer, hyper-relevant hashtags could be a tactic worth testing.

#TalkDataToMe: Read Later’s full data report now to discover the optimal number of hashtags for reach and engagement.

What Are the Different Types of Instagram Hashtags?

Before selecting hashtags for your posts, it’s a good idea to consider the different types of hashtags you can include.

This will help make sure you’re covering all the bases with your hashtag strategy.

There are five main types of hashtags to consider:

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2022’s Best Instagram Hashtags: The Ultimate Guide (12)
  • Location-based hashtags, like #BryantPark or #LowerEastSide

  • Branded hashtags for campaigns or events, like #Later or #LaterCon

  • Industry hashtags that describe your niche, like #SocialMediaManagers or #WeddingPlanners

  • Community-focused hashtags to bring your community together, like #VanLifeLiving or #IAmASweatyBetty

  • Descriptive hashtags which describe the content of your actual post, like #WoodwickCandles or #SheaButterProducts

There’s no secret formula for how many of each of these hashtags you should include, but keeping the different categories in mind can provide valuable inspiration and help guide your strategy.

What Are the Benefits of Using Hashtags on Instagram

Using relevant, targeted hashtags on your posts and stories is one of the best ways to get discovered by new audiences on Instagram.

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Using the “right” hashtags can put you in front of your target audience, even if they haven’t connected with you before.

This can translate into more engagement, more followers, and more customers for your brand or business!

But that’s not all. Hashtags also have plenty of uses beyond improving your discoverability. You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more.

That’s why it’s so important to have a clear and well-crafted hashtag strategy — without one, you could be missing out on opportunities to optimize your account and drive engagement.

For example, check out Later’s Instagram post announcing our latest Linkin.bio customization:

We use hyper-relevant hashtags like #linkinbio, ​​#smallbiztools, and #linkinbiotool in the caption so that users can easily discover our content if they’re on the lookout for a link in bio tool, like Later's Linkin.bio.

Tl;dr: Hashtags help people find your content — increasing the likelihood of likes, comments, shares, and saves!

How to Find Trending Instagram Hashtags for Your Content Strategy


Later’s data report shows that adding 20-30 hashtags to your Instagram posts is the best way to increase your reach and engagement rates.

But how do you find this many relevant hashtags for every post? Here are 3 different tactics you can use:

Tactic #1: Use a Hashtag Suggestion Tool like Later

Later’s Instagram hashtag tool, Hashtag Suggestions, is an easy way to find hashtags based on the content of your post and similar hashtags in your industry.

To use it, type a hashtag into the tool’s search bar, hit “Suggest,” and it’ll immediately generate new hashtags, sorted by relevance:

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Sign up for a Later account to find the perfect hashtags for your Instagram strategy – in just a few seconds!

Tactic #2: Conduct Research on the Instagram Explore Page

The Instagram Explore page is a great source of inspiration for your Instagram hashtag strategy.

For the best results, search for keywords that are relevant to your brand or content and check out the “Top” results.

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These posts are clearly performing well with the Instagram algorithm, so take note of the different hashtags being used and whether they could work for your content.

Tactic #3: Check Instagram Hashtag Volume Using Instagram’s Tag Search Tool

When it comes to finding the best hashtags, post volume is a really important metric.

If a hashtag has already been used on millions of posts, the chances are your post will be drowned out amongst the masses.

On the other hand, if a hashtag only has a few hundred posts, it's likely that no one is searching for it on the Instagram Explore page. For a safe middle-ground, aim for hashtags with between 10K-200K posts.

To check a hashtag's post volume, head to Instagram's tag search tool on the Explore Page.

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This is a great way to vet your hashtags, and can also provide valuable inspiration. For example, you might discover a more niche hashtag that starts with the same keyword, but has a much healthier volume of posts.

(Video) How To Do Instagram Hashtag Research in 2022: The Ultimate Guide

Should You Use Hashtags on Instagram in the Caption or Comment Section?

Instagram has confirmed that hashtags are effective in both your post caption and the comments section – so it’s totally up to you where you want to share them.

It is worth considering timeliness though. If you’re manually posting hashtags in the comments section, you’ll want to do this as soon as your post is published.

TIP: If you use Later’s Instagram Scheduler, you can schedule a First Comment to go live at the same time as your post.

This is a great way to keep your caption aesthetic clean, while still benefiting from all the added exposure benefits of a good hashtag strategy.

Later’s First Comment tool lets you schedule a comment to go live at exactly the same time as your post – available on all paid plans.

How Hashtags Can Be Used to Increase Likes On Instagram

With the right Instagram hashtag strategy you won’t just reach more people — but the right people for your brand or business.

Read: people who are likely to engage with your content.

Using 20-30 relevant hashtags will help your posts show up in more search results on the app, increasing the likelihood of likes and comments.

Take Sweaty Betty, an empowering workout brand whose target market are women with a passion for fitness.

The account uses the search-led hashtag, #GlobalRunningDay to generate likes and a branded hashtag, #iamasweatybetty to champion a sense of community and togetherness:

Boasting over 2.5K likes (and a pretty chatty comments section!), these niche hashtags are perfect for growing a community of like-minded runner aficionados and encouraging users to tap that heart!

Being intentional and using hashtags that your target audience is actively searching for will increase your exposure and like count. It’s a win-win.

How to Save Time With Your Instagram Hashtag Strategy

Finding 20-30 fresh hashtags for every post you share is extremely time-consuming – but there are ways to make the process more efficient.

One way is to curate lists of 20-30 hashtags that align with your main content themes, which you can quickly adjust and add to each post.

With Later’s free Instagram Scheduler, you can create “Saved Captions” that contain your curated lists of hashtags.

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(Video) How to Use Instagram Hashtags in 2022 to Grow Your Account

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You can quickly add them to a post caption (and edit them) in two taps!

How to Build an Effective Instagram Hashtag Strategy With Analytics

The best way to build your hashtag strategy?

Building from a solid foundation. Once you've found the hashtags you want to use, it's important to start testing them and digging into your analytics.

Analyzing the performance of your hashtags is the best way to monitor the success of your experiments, and will allow you to fine tune your strategy over time.

With Later's Hashtag Analytics tools, you can track key insights about your hashtags – including a breakdown of which are driving the most likes, comments, saves, and reach on your Instagram posts.

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It automatically compares the hashtags you use with post performance over time – giving you an overview of what’s working, and what’s not, for your account.

Hashtags are a powerful way to reach new audiences and grow your account, but it takes time and effort to see big results.

Whether you use 10 or 30, a consistent hashtag strategy is still one of the most effective routes for growth on Instagram.

#LetsGrow!

Ready to take your hashtag strategy to the next level? Check out Later’s Instagram hashtag tool, Hashtag Suggestions, to help streamline your workflow now!

Plan, schedule, and automatically publish your social media posts with Later.

Get Started

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By Jillian Warren

FAQs

What hashtags get the most Likes 2022? ›

Top Instagram hashtags
  • #love.
  • #fashion.
  • #photooftheday.
  • #beautiful.
  • #photography.
  • #picoftheday.
  • #happy.
  • #follow.
Nov 7, 2022

What hashtags should I use on Instagram 2022? ›

The most popular hashtags in 2022
  • #love (1.835B)
  • #instagood (1.150B)
  • #fashion (812.7M)
  • #photooftheday (797.3M)
  • #beautiful (661.0M)
  • #art (649.9M)
  • #photography (583.1M)
  • #happy (578.8M)

Do hashtags in comments work on Instagram 2022? ›

If you don't mind not taking advantage of the Search feature: put your hashtags in the comments. They will still work. You just might not show up in the Instagram Search Results page.

What are the top 3 trending hashtags? ›

Currently, the 100 most popular Instagram hashtags are as follows:
  • #love.
  • #instagood.
  • #photooftheday.
  • #fashion.
  • #trending.
  • #explorepage.
  • #viral.
  • #tbt.
Dec 14, 2022

What hashtags get the most views? ›

Top Instagram hashtags
  • #love (1.835B)
  • #instagood (1.150B)
  • #fashion (812.7M)
  • #photooftheday (797.3M)
  • #beautiful (661.0M)
  • #art (649.9M)
  • #photography (583.1M)
  • #happy (578.8M)

Do hashtags increase likes? ›

Hashtags help you reach more people in your target audience and ultimately get more likes on Instagram.

Do hashtags get you more followers? ›

Using hashtags thoughtfully can be a good way to get followers on Instagram for free. You can even create your own branded hashtags. Relevant hashtags can help people find your content. Instagram users can even follow hashtags.

Is it better to use all 30 hashtags on Instagram? ›

They found that posts using 20-30 hashtags received the best reach and engagement rates.

How do I find the best hashtags? ›

Choosing the Right Hashtags
  1. Learn from influencers. Influencers play a crucial role when it comes to marketing brands. ...
  2. Use social media tools for research. ...
  3. Use hashtag aggregators and analytics tools. ...
  4. Know your hashtags. ...
  5. Find a unique hashtag. ...
  6. Use clear hashtags. ...
  7. Keep It short and simple. ...
  8. Make sure the hashtag is relevant.

Is it better to put hashtags in caption or comments? ›

Profiles with under 5,000 followers: 6 hidden hashtags in the caption achieved better engagement, reach and more impressions. \ Profiles with 5,000-10,000 followers: 5 shown hashtags in the first comment achieved better engagement (despite the reach and impression rates).

What is the best hashtag to go viral? ›

What are the best, most viral hashtags on Instagram?
  • #cute.
  • #love.
  • #tbt.
  • #follow.
  • #instamood.
  • #amazing.
  • #instalike.
  • #bestoftheday.
Jun 15, 2022

How many hashtags should I use to go viral? ›

If you use too many different hashtags, the AI will find it difficult or impossible to categorize your content. As a result, there is a risk that your video will not play well or will rarely be suggested to viewers. Three to four hashtags for a video are recommended.

How many hashtags should I add for best growth and reach? ›

The most recommended number of hashtags to use is between 1 to 3.

How do you attract views on Instagram? ›

10 ways to boost your Instagram reach today
  1. Find your optimal posting times.
  2. Experiment with videos.
  3. Host contests or ask questions to encourage engagement.
  4. Curate user-generated content.
  5. Tell Instagram Stories.
  6. Go live on Instagram.
  7. Use Instagram ads.
  8. Post less.

Should I only use 3/5 hashtags on Instagram? ›

Hypothesis: 3-5 hashtags gives you the same amount of reach as 30. Here are the facts: if you're writing a caption for your Instagram post, you can add up to 30 hashtags. But now, Instagram itself is reporting that for best reach, you should limit your tagging to between 3 and 5.

What hashtags get you followers on Instagram? ›

  • #Love. Competition. Potential Reach. Daily Posts.
  • #Instagood. Competition. Potential Reach. Daily Posts.
  • #Instagram. Competition. Potential Reach. ...
  • #Tbt. Competition. Potential Reach. ...
  • #Instalike. Competition. Potential Reach. ...
  • #Selfie. Competition. Potential Reach. ...
  • #Me. Competition. Potential Reach. ...
  • #Likeforlikes. Competition. Potential Reach.

Are less hashtags better? ›

Use better hashtags

Our friends at quintly did their own study recently, and found that you're better off aiming for three relevant hashtags for your post. But it doesn't necessarily show that no hashtags are useful. More likely, you need to find the right hashtags for your content and audience.

Why you should not use too many hashtags? ›

Overloading your posts with hashtags can make them look spammy — both to the ranking algorithms and to your followers. All that hashtag clutter can distract people from the point of your message, whether it's to follow your brand or check back later for a special promo code.

Why don't people use hashtags on Instagram anymore? ›

Using “#”'s to search for posts is becoming less and less prevalent. Today, over half of Instagram users do not actively search hashtags to find new content or people to follow. Some still do, but the hashtag's function has shifted over to the social media algorithm.

Do hashtags still work in 2022? ›

Yes! There's never been a better time to put some relevant hashtags in your social media posts. Whether it's LinkedIn, Facebook, Twitter, or Instagram, hashtags play an important role in connecting potential customers with your business.

How do you get the most likes on Instagram 2022? ›

How to get more likes on Instagram
  1. Use the right hashtags.
  2. Tag relevant users.
  3. Write compelling captions.
  4. Make a Reel.
  5. Run a like-to-win contest.
  6. Post good photos.
  7. Post user-generated content.
  8. Post behind-the-scenes content.
Jan 9, 2023

What hashtags will get me the most likes? ›

These are the top 10 Instagram hashtags with the most potential to generate likes from Instagram users.
  • #love.
  • #instagood.
  • #photooftheday.
  • #art.
  • #beautiful.
  • #photography.
  • #fashion.
  • #happy.
Jun 2, 2022

How can I get likes on Instagram 2022? ›

Tap or your profile picture in the bottom right to go to your profile. Tap in the top right, then tap Your activity. Tap Interactions, then tap Likes.

Is it better to post without hashtags? ›

Our friends at quintly did their own study recently, and found that you're better off aiming for three relevant hashtags for your post. But it doesn't necessarily show that no hashtags are useful. More likely, you need to find the right hashtags for your content and audience.

Are hashtags better in comments or caption? ›

Should I Post Instagram Hashtags in Comments or Caption? Instagram hashtags may be placed in the photo or video caption at the time you post. Or, hashtags may be added in a comment (or several comments) after posting. There's no difference to their functionality, so it's your choice.

What algorithm increases Instagram likes? ›

Instagram algorithm FAQ
  1. Create relevant content (keep up with trends)
  2. Post when your audience is online.
  3. Use the right hashtags.
  4. Post carousels to your feed.
  5. Frequently post Reels.
  6. Try out new content formats and features as soon as they come out.
  7. Write long captions.

What is the algorithm to get more likes on Instagram? ›

16 Ways to Beat the 2023 Instagram Algorithm
  1. Create Reels Frequently & Consistently.
  2. Keep Up with Trends.
  3. Make Stories Fun.
  4. Post Stories Daily.
  5. Use Hashtags Wisely.
  6. Make Your Content Shareable.
  7. Post Carousels Instead of One Photo.
  8. Write Good Captions.

What hashtags should you use to go viral? ›

Some of the most popular TikTok hashtags that have accrued the most total views, are:
  • #foryou.
  • #foryoupage.
  • #fyp.
  • #duet.
  • #viralvideos.
  • #trending.
  • #comedy.
  • #funnyvideos.

What hashtags will get you followers? ›

An easy first step is to use the best Instagram hashtags for follower growth.
...
The #love hashtag can relate to nearly any post, which is why it's been used so many times.
  • #instagood. ...
  • #me. ...
  • #tbt. ...
  • #cute. ...
  • #family. ...
  • #travel. ...
  • #photooftheday. ...
  • #happy.

Is it good to use all 30 hashtags on Instagram? ›

They found that posts using 20-30 hashtags received the best reach and engagement rates.

Why are my Instagram posts not getting likes anymore 2022? ›

Over the last few years, I've noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram's 2022 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.

How do you get real likes on Instagram fast? ›

Create great content. Content is king – it's cliche but it's also so very true. Nothing beats good quality photos and videos on Instagram to get more likes and followers. It's the foundation of growing your Instagram account and increasing organic engagement on the page.

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