10 Best Email Marketing Agencies for 2022 [Full Review] (2023)

Email marketing isn’t dead.

In fact, it’s fully alive and still very effective – especially today!

Whether you have an email list just sitting on your computer that you’re not too sure what to do with, or you have been using your email lists and not seeing the results you hoped for…

You won’t believe how lucrative those few simple email addresses could be in the hands of a a good email marketing agency!

Done right,email marketingcan yield incredible results. For every $1 spent on email marketing, you can expect a$42 ROI, which is just one of the reasons it is still so successful today.

So, what’s the catch?

Putting together and executing a successful email marketing campaign and automation flows can be tricky business. It’s time-consuming and there are a LOT of different technical factors to consider.

Thankfully, that’s where the professionals come in –digital marketing agenciesthat specialize in email marketing. And boy are they good at what they do!

In this article, you won’t need to look any further, as we have selected the ‘best of the best’ when it comes to email marketing agencies.

So just sit back and enjoy the ride!

What is an Email Marketing Agency?

An email marketing agency is a specialized group of marketers who focus on developing unique email solutions for their clients.

These experts offer different skills in emailing, all striving to build, launch and manage an email marketing strategy for a wide range of businesses.

Each email strategy will usually be designed according to a brand’s specific needs and client preferences.

Let’s take a look at this video byLYFE Marketingto see what email marketing actually entails to get an idea of what an agency can do for you:

There are a great deal of marketing generalists out there today, where some agencies will offer email marketing as just an add-on marketing service.

However, if you can get your ‘hands on’ a specialized email marketing agency, they will usually be better at offering you a unique email marketing campaign, perfect for your type of business and target market.

A dedicated email marketing agency can also be very effective at maximizing your client communication skills across different platforms. As well as helping you segment and target your customers, in the most effective way possible.

So, what are the top email marketing agencies and how did we choose the best of the best?

Let’s take a look:

How We Evaluated Each Agency

When it comes to finding an agency, it’s all about finding an agency that meets your specific needs and aligns with your specific email marketing objectives.

With this is mind, we went ahead and selected the agencies that offer the best email marketing services, across the world.

We made our selection based on:

• Their services and their team’s experience and expertise in email marketing.
• Detailed, verified, reviews from reputable review sites, such asClutchorThe Manifest.
• Successful track record and wide range of positive case studies.
• Proof of providing unique, innovative email marketing strategies for each of their clients.

Now for the fun part!

Let’s take a look at the top email marketing agencies in the USA, UK, Europe and Australia:

10 Best Email Marketing Agencies

1.Inbox Army

Inbox Army is a full-service, specialized email marketing agency that works for a wide range of businesses. They have worked in this field for many years, and their email experts offer over 250 years of combined experience!

Inbox Army works with brands of all sizes, agencies, and email service providers to deliver best-in-class service, from production to ongoing support.

They support over 50 ESP vendors, and their team is capable of building, deploying, and managing email marketing campaigns at scale.

2.Trendline

Trendline is a specialized email marketing and communications agency, that offers a range of unique services to its clients.

In the world of many generalized agencies, they saw a gap and developed a focused email marketing solutions agency, offering email solutions to Fortune 1000 companies.

Through their services, Trendline focus on developing effective CRM programs, while also helping their clients to offer a meaningful experience to their customers.

You can either use them to help you set up and run your own email marketing campaign, or they can run them for you – the choice is yours!

3.Soap Media

Soap Media is a digital marketing agency that offers 13 years of experience in conducting email marketing. They have a dedicated team of email marketing experts, that focus on compiling and managing cost-effective email campaigns for all of their clients.

In terms of accreditations, they are a Premier Google Partner and a Certified HubSpot Partner.

In addition, Soap Media offer other digital marketing services, including digital consulting, designing and development. So if you’re interested in seeing what they offer, they also provide free consultations.

4.The Good Marketer

The Good Marketer is a small, innovative, digital marketing agency that works with mainly small to medium-sized businesses. While they offer a range of different marketing services, they also specialize in developing high-quality and unique email marketing strategies.

This agency provides a team of email experts who take the time to understand a client’s business, as well as what type of interaction their customers enjoy the most.

They then develop an email marketing campaign that suits the needs of the business, as well as the desires of the customers. They refer to this as maximizing the “conversion-optimized funnel

5.Rejoiner

Rejoiner is a dedicated email marketing agency, based in the United States. When it comes to providing expert advice and guidance in the world of email marketing, these guys definitely know what they’re talking about.

Rejoiner are known for always taking a very ‘hands on’ approach and offer a range of email software, tools and marketing tactics for all their clients.

They also work for many types and sizes of businesses, while also focusing on developing email solutions for e-commerce companies.

6.Fulcrum Tech

Fulcrum Tech is a full-service email marketing agency, with a great deal of experience under their belt. They are known for delivering high-quality and unique end-to-end email marketing programs for a wide range of industries.

From email designers, copywriters, coders, analyzers, marketing experts, developers, and project managers, they’re all involved in meeting the needs of their clients.

They are also certified partners with Hubspot, Salesforce, and Listrak.

In addition, Fulcrum Tech provide their clients with technology for email analytics, as well as an email ROI optimization tool.

According to their client reviews, they are known for delivering top, interactive email marketing content, and great email newsletters in industries such as finance, publishing, healthcare, and mobile.

7.Audience Serv

Audience Serv is an international agency that specializes in acquiring customers for businesses, using targeted data driven marketing campaigns.

They are one of the best when it comes to direct customer marketing, striving to keep their strategies within your immediate budget. From defining your ideal audience, their expert team will then develop a unique email marketing campaign, that strives to meet the preferences of your audience.

They also offer specialized email re-targeting campaigns and other messaging contact methods to target customers.

8.SmartMail

SmartMail is a specialized, e-commerce focused, email marketing agency, known for delivering high-quality trigger-based email campaigns.

Their team of experts literally live and breath email marketing and consists of professionals in strategy, design, coding and client success.

While they are e-commerce specialists, they also offer their services to companies in other sectors.

In addition, SmartMail provide effective email marketing campaigns to brands, throughout a customer’s lifecycle. Such initiatives include compiling welcome emails, cart abandonment follow-ups, post-purchases, replenishment and win-back campaigns.

9.MailNinja

MailNinja is an email marketing agency and Mailchimp Partner based in the UK. They come with more than 14 years experience behind them and focus on developing email marketing strategies and programs for small businesses.

This dynamic agency offers innovative email campaigns and aims to deliver powerful email marketing results for their clients. From the start, they assign you a dedicated campaign manager, who will be there to kick off your email marketing campaign and to guide you through the whole process.

MailNinja also offers different payment structures and campaign types that will suit your business’ objectives and budget plans.

10.Xugar

Xugar is a growth-focused digital agency, that offers a team of highly-skilled email marketing experts. They provide digital marketing, experience creation services and creative design in both media and the web.

If you have an existing email list and want to use it to reach customers or to try reach more customers, then they will assist you in reaching your goals each step of the way. Or you can get them to run an entire email marketing campaign for you, from content creation, to outreach and follow-up.

In addition, Xugar offer other marketing services such as SEO, PPC / Google Ads, social media and B2B marketing solutions.

The Potential of Email Marketing When Done Right

Email marketing is a beautiful thing and thepotentialis quite phenomenal:

According to statistics, email marketing has anROIpotential of 4400%. In the e-commerce industry,19.8% of online transactionshave been driven by email marketing campaigns.

There’s no doubt, that the use of email continues togrow in popularityacross the world. And small to medium businesses are still finding it one of the most effective marketing tools today.

Just take a look at some more stats and you’ll be blown away to see how email marketing hasn’t lost its sweet touch…

Done right, email marketing will streamline your client communication, and allow you to better identify new leads. A good email marketing strategy will also help you manage and nurture leads, and close more deals.

In addition, you can better manage your entire email communication with customers through most CRM solutions, which enables you to store all your customer information in one, centralized location, where all relevant colleagues can access the info as they need it.

The benefits are great. And the right email marketing agency will help you make the most of those benefits!

Our Two Top Picks

For enterprises:

Audience Serv for their dynamic and innovative email marketing solutions. They take all the relevant data into account, in order to develop a unique email marketing strategy for each client that approaches them.

For start-ups:

MailNinja for their array of email specialists, who have a great deal of experience behind them. Able to tap into the full potential of any email marketing campaign for small businesses.

Let’s Wrap it Up

So where do we go from here?

Before you approach any email marketing agency, it’s best to gather all the email lists you have on hand, and to make sure you have everything available and ready for them to access when needed.

Then put together a set of clear objectives for your email marketing campaign or program. That way, when you approach an agency, you already have some goals in mind.

Chances are they will highlight some even greater opportunities available to you, that you might not have seen or recognized before.

Then step out and get in touch with an agency that grabs your attention the most.

When you start using email marketing the way it’s supposed to be used – well, let’s just say, you’ll never look back!

References

Email marketing stats you need to know: https://www.campaignmonitor.com/blog/email-marketing/2018/12/70-email-marketing-stats-you-need-to-know/

What is email marketing? https://blog.hubspot.com/marketing/best-email-marketing-services

7 email marketing trends for 2019: https://www.business2community.com/email-marketing/7-email-marketing-trends-for-2019-02120824

Top 100 email marketing agencies: https://clutch.co/agencies/email

Top 100 email marketing companies: https://themanifest.com/email-marketing/agencies