10 Best Email Marketing Agencies for 2022 [Full Review] (2023)

Email marketing isn’t dead.

In fact, it’s fully alive and still very effective – especially today!

Whether you have an email list just sitting on your computer that you’re not too sure what to do with, or you have been using your email lists and not seeing the results you hoped for…

You won’t believe how lucrative those few simple email addresses could be in the hands of a a good email marketing agency!

Done right,email marketingcan yield incredible results. For every $1 spent on email marketing, you can expect a$42 ROI, which is just one of the reasons it is still so successful today.

So, what’s the catch?

Putting together and executing a successful email marketing campaign and automation flows can be tricky business. It’s time-consuming and there are a LOT of different technical factors to consider.

Thankfully, that’s where the professionals come in –digital marketing agenciesthat specialize in email marketing. And boy are they good at what they do!

In this article, you won’t need to look any further, as we have selected the ‘best of the best’ when it comes to email marketing agencies.

So just sit back and enjoy the ride!

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    What is an Email Marketing Agency?

    An email marketing agency is a specialized group of marketers who focus on developing unique email solutions for their clients.

    These experts offer different skills in emailing, all striving to build, launch and manage an email marketing strategy for a wide range of businesses.

    Each email strategy will usually be designed according to a brand’s specific needs and client preferences.

    Let’s take a look at this video byLYFE Marketingto see what email marketing actually entails to get an idea of what an agency can do for you:

    There are a great deal of marketing generalists out there today, where some agencies will offer email marketing as just an add-on marketing service.

    However, if you can get your ‘hands on’ a specialized email marketing agency, they will usually be better at offering you a unique email marketing campaign, perfect for your type of business and target market.

    A dedicated email marketing agency can also be very effective at maximizing your client communication skills across different platforms. As well as helping you segment and target your customers, in the most effective way possible.

    Summary: What is an Email Marketing Agency?

    An email marketing agency is a specialized group of marketers who focus on developing unique email solutions for their clients.

    So, what are the top email marketing agencies and how did we choose the best of the best?

    Let’s take a look:

    How We Evaluated Each Agency

    When it comes to finding an agency, it’s all about finding an agency that meets your specific needs and aligns with your specific email marketing objectives.

    With this is mind, we went ahead and selected the agencies that offer the best email marketing services, across the world.

    We made our selection based on:

    • Their services and their team’s experience and expertise in email marketing.
    • Detailed, verified, reviews from reputable review sites, such asClutchorThe Manifest.
    • Successful track record and wide range of positive case studies.
    • Proof of providing unique, innovative email marketing strategies for each of their clients.

    Now for the fun part!

    Let’s take a look at the top email marketing agencies in the USA, UK, Europe and Australia:

    10 Best Email Marketing Agencies

    1.Inbox Army

    10 Best Email Marketing Agencies for 2022 [Full Review] (1)

    Inbox Army

    Grapevine, Texas, USA

    Our Score

    4.6

    AGENCY SNAPSHOT

    Founded: 1990

    Location: Grapevine, Texas, USA

    Number of employees: 120

    KEY SERVICES

    • Email strategy and audits
    • Email campaign management
    • Marketing automation for email
    • Email template production
    • ESP vendor evaluation and migration
    • Email deliverability

    NOTEWORTHY CLIENTS

    • eBay
    • Airbnb
    • Jockey
    • Spotify
    • Expedia
    • Purple

    WHY CHOOSE THEM?

    Founded by one of the pioneers in email marketing, Inbox Army offers a full range of email marketing services. It is 100% ESP-agnostic and has a proven track record of serving over 5000 clients globally in over 25 industries and verticals.

    Inbox Army is a full-service, specialized email marketing agency that works for a wide range of businesses. They have worked in this field for many years, and their email experts offer over 250 years of combined experience!

    Inbox Army works with brands of all sizes, agencies, and email service providers to deliver best-in-class service, from production to ongoing support.

    They support over 50 ESP vendors, and their team is capable of building, deploying, and managing email marketing campaigns at scale.

    10 Best Email Marketing Agencies for 2022 [Full Review] (2)

    2.Trendline

    10 Best Email Marketing Agencies for 2022 [Full Review] (3)

    Trendline

    Austin, Texas, USA 150

    Our Score

    4.5

    AGENCY SNAPSHOT

    Founded: 2010
    Location: Atlanta, Austin, Chicago, Guelph, and Portland, USA
    Number of employees: 150

    KEY SERVICES

    • Strategic consulting
    • Technology consulting
    • Email campaigns and program management
    • Analytics and insights
    (Video) BEST Email Marketing Software 2022 (My TOP Recommendation)

    NOTEWORTHY CLIENTS

    • Airbnb
    • Wacom
    • Rent Path
    • Banfield Pet Hospital

    WHY CHOOSE THEM?

    Trendline is an ideal choice for communicating and engaging with your audience while ensuring you deliver an optimal user experience. Many Fortune 1000 companies have used this email marketing agency.

    Trendline is a specialized email marketing and communications agency, that offers a range of unique services to its clients.

    In the world of many generalized agencies, they saw a gap and developed a focused email marketing solutions agency, offering email solutions to Fortune 1000 companies.

    Through their services, Trendline focus on developing effective CRM programs, while also helping their clients to offer a meaningful experience to their customers.

    You can either use them to help you set up and run your own email marketing campaign, or they can run them for you – the choice is yours!

    10 Best Email Marketing Agencies for 2022 [Full Review] (4)

    3.Soap Media

    AGENCY SNAPSHOT

    Founded: 2004

    Location: Preston and Manchester, UK

    Number of employees: 25

    KEY SERVICES

    • Research and planning
    • Design and development
    • Digital marketing
    • Email marketing
    • Affiliate marketing
    • Digital consulting

    NOTEWORTHY CLIENTS

    • American Gold
    • Merlin
    • Preston’s College
    • Money Super Market

    WHY CHOOSE THEM?

    Soap Media is a Premier Google Partner and a Certified Hubspot Partner, proving their expertise. This agency has vast experience in email marketing and communications and has worked with many renowned brands.

    Soap Media is a digital marketing agency that offers 13 years of experience in conducting email marketing. They have a dedicated team of email marketing experts, that focus on compiling and managing cost-effective email campaigns for all of their clients.

    In terms of accreditations, they are a Premier Google Partner and a Certified HubSpot Partner.

    In addition, Soap Media offer other digital marketing services, including digital consulting, designing and development. So if you’re interested in seeing what they offer, they also provide free consultations.

    10 Best Email Marketing Agencies for 2022 [Full Review] (6)

    “Email marketing has an ROI potential of 4400%”

    – Campaign Monitor

    4.The Good Marketer

    10 Best Email Marketing Agencies for 2022 [Full Review] (7)

    The Good Marketer

    London, UK 10

    Our Score

    4.5

    AGENCY SNAPSHOT

    Founded: 2017

    Location: London, UK

    Number of employees: 10

    KEY SERVICES

    • PPC management
    • Email marketing
    • Social media management
    • SEO
    • Digital strategy
    • Content marketing

    NOTEWORTHY CLIENTS

    • Brunel Air Cargo
    • The Camouflage Company
    • Skylab Studio.

    WHY CHOOSE THEM

    The Good Marketer provides more than just email marketing services. You can work with them to manage your social media strategy, SEO, content marketing and your PPC ads.

    The Good Marketer is a small, innovative, digital marketing agency that works with mainly small to medium-sized businesses. While they offer a range of different marketing services, they also specialize in developing high-quality and unique email marketing strategies.

    This agency provides a team of email experts who take the time to understand a client’s business, as well as what type of interaction their customers enjoy the most.

    They then develop an email marketing campaign that suits the needs of the business, as well as the desires of the customers. They refer to this as maximizing the “conversion-optimized funnel10 Best Email Marketing Agencies for 2022 [Full Review] (8)

    5.Rejoiner

    10 Best Email Marketing Agencies for 2022 [Full Review] (9)

    Rejoiner

    Newport, Rhode Island, USA 10

    Our Score

    4.4

    AGENCY SNAPSHOT

    Founded: 2011

    Location: Newport, Rhode Island, USA

    Number of employees: 10

    KEY SERVICES

    • Email list building
    • Email strategies
    • Copywriting
    • Designing emails
    • Email campaign management
    • Deliverability

    NOTEWORTHY CLIENTS

    • HMVN
    • Guess
    • Big Chill
    • Mally
    • Mother Dirt

    WHY CHOOSE THEM?

    Rejoiner can help your business from understanding your target audience to developing a sound email marketing strategy and ensuring your emails are delivered. You can also benefit from their copywriting services to engage your audience.

    (Video) 5 Best Email Marketing Software in 2022 (16 Services Reviewed)

    Rejoiner is a dedicated email marketing agency, based in the United States. When it comes to providing expert advice and guidance in the world of email marketing, these guys definitely know what they’re talking about.

    Rejoiner are known for always taking a very ‘hands on’ approach and offer a range of email software, tools and marketing tactics for all their clients.

    They also work for many types and sizes of businesses, while also focusing on developing email solutions for e-commerce companies.

    10 Best Email Marketing Agencies for 2022 [Full Review] (10)

    6.Fulcrum Tech

    AGENCY SNAPSHOT

    Founded: 1998

    Location: Philadelphia, Pennsylvania, USA

    Number of employees: 30

    KEY SERVICES

    • Strategic planning and assessment
    • Email campaign management
    • ROI Growth assessments
    • Implementing email service providers
    • Email deliverability

    NOTEWORTHY CLIENTS

    • Icontrol Networks
    • Wolters Kluwer Health
    • Trade Greeks LLC

    WHY CHOOSE THEM?

    Fulcrum Tech has many years of experience behind its name and they deliver expert email design, copywriting, project management, and development services.

    Fulcrum Tech is a full-service email marketing agency, with a great deal of experience under their belt. They are known for delivering high-quality and unique end-to-end email marketing programs for a wide range of industries.

    From email designers, copywriters, coders, analyzers, marketing experts, developers, and project managers, they’re all involved in meeting the needs of their clients.

    They are also certified partners with Hubspot, Salesforce, and Listrak.

    In addition, Fulcrum Tech provide their clients with technology for email analytics, as well as an email ROI optimization tool.

    According to their client reviews, they are known for delivering top, interactive email marketing content, and great email newsletters in industries such as finance, publishing, healthcare, and mobile.

    10 Best Email Marketing Agencies for 2022 [Full Review] (12)

    7.Audience Serv

    10 Best Email Marketing Agencies for 2022 [Full Review] (13)

    Audience Serv

    Berlin, Germany, Europe 70

    Our Score

    4.5

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Berlin and Munich, Germany. Barcelona, Spain. Amsterdam, Netherlands. Singapore. Hanoi, Vietnam.

    Number of employees: 70

    (Video) 6 Best Email Marketing Softwares 2022 | review by Shahid Butt Official

    KEY SERVICES

    • Data-driven email marketing
    • Programmatic email marketing, using the LiveSend algorithm
    • Lead generation
    • Email retargeting
    • Email template creation

    NOTEWORTHY CLIENTS

    • Jaguar
    • Club Med
    • HSBC
    • PMG
    • Hugo Boss
    • Lazada

    WHY CHOOSE THEM?

    Audience Serv has helped businesses all over the world with email retargeting, programmatic email marketing, email reporting, and lead generation strategies.

    Audience Serv is an international agency that specializes in acquiring customers for businesses, using targeted data driven marketing campaigns.

    They are one of the best when it comes to direct customer marketing, striving to keep their strategies within your immediate budget. From defining your ideal audience, their expert team will then develop a unique email marketing campaign, that strives to meet the preferences of your audience.

    They also offer specialized email re-targeting campaigns and other messaging contact methods to target customers.

    10 Best Email Marketing Agencies for 2022 [Full Review] (14)

    8.SmartMail

    10 Best Email Marketing Agencies for 2022 [Full Review] (15)

    SmartMail

    USA 6

    Our Score

    4.6

    AGENCY SNAPSHOT

    Founded: 2013

    Location: United States

    Number of employees: 6

    KEY SERVICES

    • Growing email subscriber lists
    • Personalized campaigns
    • Sequence workflows
    • Creating responsive email templates
    • Executing data integrations
    • Designing A/B tests
    • Customer segmentation
    • Copywriting and design
    • Detailed reporting

    NOTEWORTHY CLIENTS

    • Cotton On
    • City Chic
    • French Connection
    • Skype
    • Jaycar
    • Sketchers

    WHY CHOOSE THEM?

    Smart Mail has worked with various massive brands and offers everything you need for in-depth and successful email marketing. You can deploy A/B testing, leverage detailed analytics, and design unique email templates.

    SmartMail is a specialized, e-commerce focused, email marketing agency, known for delivering high-quality trigger-based email campaigns.

    Their team of experts literally live and breath email marketing and consists of professionals in strategy, design, coding and client success.

    While they are e-commerce specialists, they also offer their services to companies in other sectors.

    In addition, SmartMail provide effective email marketing campaigns to brands, throughout a customer’s lifecycle. Such initiatives include compiling welcome emails, cart abandonment follow-ups, post-purchases, replenishment and win-back campaigns.

    10 Best Email Marketing Agencies for 2022 [Full Review] (16)

    9.MailNinja

    AGENCY SNAPSHOT

    Founded: 2005

    Location: London, UK

    Number of employees: 12

    KEY SERVICES

    • Mobile-responsive email templates
    • Campaign management
    • Email copywriting
    • Landing page design
    • Email list management and segmentation
    • Migration from other platforms
    • Developing signup forms on your website and Facebook page
    • Reports on all opens and clicks by email

    NOTEWORTHY CLIENTS

    • HMV
    • BBC
    • The NH
    • Barclays
    • Tesco
    • Eventbrite
    • Mailchimp

    WHY CHOOSE THEM?

    MailNinja is an innovative solution for email marketing. Many companies in the digital marketing space have used this email marketing agency, and they offer the full A-Z for email marketing. You can seamlessly migrate your services, design landing pages and use analytics.

    MailNinja is an email marketing agency and Mailchimp Partner based in the UK. They come with more than 14 years experience behind them and focus on developing email marketing strategies and programs for small businesses.

    (Video) Top 10 Best Email Marketing Software Tools

    This dynamic agency offers innovative email campaigns and aims to deliver powerful email marketing results for their clients. From the start, they assign you a dedicated campaign manager, who will be there to kick off your email marketing campaign and to guide you through the whole process.

    MailNinja also offers different payment structures and campaign types that will suit your business’ objectives and budget plans.

    10 Best Email Marketing Agencies for 2022 [Full Review] (18)

    10.Xugar

    10 Best Email Marketing Agencies for 2022 [Full Review] (19)

    Xugar

    Melbourne, Australia

    Our Score

    4.4

    AGENCY SNAPSHOT

    Founded: 2016

    Location: Melbourne, Perth, Gold Coast, Sydney, Hobart, Brisbane, Canberra, and Adelaide, Australia

    Number of employees: 20

    KEY SERVICES

    • Targeted email strategies
    • Automation projects
    • Comprehensive email reports
    • A/B testing
    • Subscription growth

    NOTEWORTHY CLIENTS

    • The Australian
    • Forbes
    • 9News
    • SBS
    • Digital Journal
    • Smart Company.

    WHY CHOOSE THEM?

    Xugar is an excellent choice to grow your subscribers, develop email strategies targeted at your ideal audience and use analytics and data to perfect your email marketing approach.

    Xugar is a growth-focused digital agency, that offers a team of highly-skilled email marketing experts. They provide digital marketing, experience creation services and creative design in both media and the web.

    If you have an existing email list and want to use it to reach customers or to try reach more customers, then they will assist you in reaching your goals each step of the way. Or you can get them to run an entire email marketing campaign for you, from content creation, to outreach and follow-up.

    In addition, Xugar offer other marketing services such as SEO, PPC / Google Ads, social media and B2B marketing solutions.

    10 Best Email Marketing Agencies for 2022 [Full Review] (20)

    Summary: The Best Email Marketing Agencies in the USA, UK, Europe & Australia Are:

    • Inbox Army
    • Trendline
    • Soap Media
    • The Good Marketer
    • Rejoiner
    • Fulcrum Tech
    • Audience Serv.
    • SmartMail
    • MailNinja
    • Xugar

    The Potential of Email Marketing When Done Right

    Email marketing is a beautiful thing and thepotentialis quite phenomenal:

    According to statistics, email marketing has anROIpotential of 4400%. In the e-commerce industry,19.8% of online transactionshave been driven by email marketing campaigns.

    There’s no doubt, that the use of email continues togrow in popularityacross the world. And small to medium businesses are still finding it one of the most effective marketing tools today.

    Just take a look at some more stats and you’ll be blown away to see how email marketing hasn’t lost its sweet touch…

    10 Best Email Marketing Agencies for 2022 [Full Review] (21)

    Done right, email marketing will streamline your client communication, and allow you to better identify new leads. A good email marketing strategy will also help you manage and nurture leads, and close more deals.

    In addition, you can better manage your entire email communication with customers through most CRM solutions, which enables you to store all your customer information in one, centralized location, where all relevant colleagues can access the info as they need it.

    The benefits are great. And the right email marketing agency will help you make the most of those benefits!

    Summary: The Potential of Email Marketing When Done Right

    Email marketing has an ROI potential of 4400% and 19.8% of online transactions have been driven by email marketing campaigns. Email marketing has the potential of streamlining your communication with clients, and allowing you to better identify customer leads. You can also better manage your entire CRM through email marketing.

    Our Two Top Picks

    For enterprises:

    Audience Serv for their dynamic and innovative email marketing solutions. They take all the relevant data into account, in order to develop a unique email marketing strategy for each client that approaches them.

    For start-ups:

    MailNinja for their array of email specialists, who have a great deal of experience behind them. Able to tap into the full potential of any email marketing campaign for small businesses.

    Let’s Wrap it Up

    So where do we go from here?

    Before you approach any email marketing agency, it’s best to gather all the email lists you have on hand, and to make sure you have everything available and ready for them to access when needed.

    Then put together a set of clear objectives for your email marketing campaign or program. That way, when you approach an agency, you already have some goals in mind.

    Chances are they will highlight some even greater opportunities available to you, that you might not have seen or recognized before.

    Then step out and get in touch with an agency that grabs your attention the most.

    When you start using email marketing the way it’s supposed to be used – well, let’s just say, you’ll never look back!

    Frequently Asked Questions

    What is an email marketing agency?

    An email marketing agency is a specialized group of marketers and developers who focus on compiling unique email solutions for their clients. For further details on the benefits related to email marketing and to see which agencies are the best out there today, take a look at our full article.

    What does an email marketing agency do?

    An email marketing agency will start by trying to understand your type of business and to research what types of interaction your customers appreciate the most. If you're interested in finding out more, as well as seeing who the best email marketing agencies are, then don't miss out on our complete article.

    What are the best email marketing agencies?

    The best email marketing agencies are: SmartMail, MailNinja, Inbox Army and Audience Serv. I bet you want to see the full list of the top 10 email marketing agencies? Then take a peek at our detailed article, for all the ins and outs of each agency.

    References

    Email marketing stats you need to know: https://www.campaignmonitor.com/blog/email-marketing/2018/12/70-email-marketing-stats-you-need-to-know/

    What is email marketing? https://blog.hubspot.com/marketing/best-email-marketing-services

    7 email marketing trends for 2019: https://www.business2community.com/email-marketing/7-email-marketing-trends-for-2019-02120824

    Top 100 email marketing agencies: https://clutch.co/agencies/email

    Top 100 email marketing companies: https://themanifest.com/email-marketing/agencies

    7758147

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    (Video) The Best Email Marketing Platform (Unbiased Review) 2022 | Best 6 Free Email Marketing Software 2022

    FAQs

    What is the best email marketing tool in 2022? ›

    The 6 Best Email Marketing Software of 2022
    • Best Overall: Mailchimp.
    • Best for Automation: ActiveCampaign.
    • Easiest to Use: MailerLite.
    • Best All-in-One Marketing Suite: Hubspot.
    • Best Affordable Option: Moosend.
    • Best for E-commerce: Drip.

    Is email marketing still effective 2022? ›

    Absolutely! It is more relevant now than ever before. Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. Email users are anticipated to continue growing.

    Which email marketing platform is best? ›

    Top 12 Best Email Marketing Platforms
    • Constant Contact — Best overall.
    • Sendinblue — Best for growing your customer base.
    • MailerLite — Best for the essentials at an affordable price.
    • Campaigner — Best for marketing teams.
    • SMTP.com — Best for high-volume email marketing.
    • Omnisend —Best email and SMS marketing combo.
    3 Oct 2022

    What are the 3 email platforms used? ›

    Gmail, Outlook, and ProtonMail are all great choices for secure, feature-rich business email services. Keep in mind that every business has different needs, so it's important to compare features and find an email client that offers everything you need.

    What is the best free email service? ›

    Here are our 9 top selections for free email providers:
    • Gmail. ...
    • Outlook.com. ...
    • iCloud Mail. ...
    • Zoho Mail. ...
    • 6. Yahoo! Mail. ...
    • AOL Mail. ...
    • Mail.com. Mail.com is another great option for free email accounts. ...
    • GMX. Email accounts on GMX are protected with powerful SSL encryption, offering great security.

    Which companies send the most emails? ›

    These 15 Companies Flood Your Email With the Most Spam
    • LinkedIn (157)
    • Gilt (155)
    • Kohl's (154)
    • Banana Republic (145)
    • Gap (139)
    • Old Navy (137)
    • Bed Bath & Beyond (135)
    • Target (120)
    18 Feb 2016

    Who uses email the most? ›

    The latest email users statistics for the US show that 90% of people older than 15 use email. The highest email usage by age group is within the 25-44 range with 93.6%. The penetration rate is 90% or higher for 15-24 and 45-64 as well. The only age group with less (84.1%) is over 65.

    Which software is used for email marketing? ›

    EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that's simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch.

    What is the best marketing platform for small business? ›

    Top 10 Marketing Automation Software for Small Businesses
    • HubSpot Marketing Hub.
    • ActiveCampaign.
    • Klaviyo.
    • SharpSpring.
    • Sendinblue.
    • Keap.
    • Mailchimp All-in-One Marketing Platform.
    • Omnisend.

    How do you master email marketing? ›

    8 tips to master email marketing for your small business
    1. Start collecting customer email addresses. ...
    2. Learn the types of emails. ...
    3. Use premade templates. ...
    4. Lead with a compelling subject line. ...
    5. Use a clear call to action. ...
    6. Segment your audience. ...
    7. Automate where possible. ...
    8. Track your results.
    11 Mar 2022

    How do you make money from email marketing? ›

    How to monetize email marketing
    1. Sell a product or service.
    2. Sell other people's products.
    3. Upsell premium or exclusive products.
    4. Cross-sell related products.
    5. Get repeat purchases.
    6. Have a cart abandonment plan.
    7. Ask people to spread the word.
    8. Automate your email campaigns.
    28 Sept 2020

    What is the most professional email domain? ›

    The most standard and recommended form of a professional email address is of course the firstname.lastname@domain.tld format. But there are some other ways you can get a professional email address, such as: firstnameinitial.lastname@domain.tld. firstnameinitiallastname@domain.tld.

    Which email is safest? ›

    14 Top Secure Email Providers in 2022
    1. ProtonMail. ProtonMail is the most well-known secure email provider. ...
    2. Mailbox.org. Mailbox.org is a secure email service aimed at business users looking for an alternative to Google or Microsoft tools. ...
    3. HubSpot. ...
    4. Zoho Mail. ...
    5. Tutanota. ...
    6. Posteo. ...
    7. Thexyz. ...
    8. PrivateMail.
    10 Oct 2022

    Which email is better than Gmail? ›

    To recap, Zoho Mail and Outlook are excellent options with similar productivity tools and various integrations. However, if you're serious about the features related to secure email service and users' privacy, Mailfence, Tutanota, and ProtonMail might be better choices.

    What is the least hacked email provider? ›

    6 Most Secure Email Providers
    1. ProtonMail. ProtonMail was founded in 2014 at the CERN research facility by Andy Yen, Jason Stockman, and Wei Sun. ...
    2. Hushmail. ...
    3. Tutanota. ...
    4. CounterMail. ...
    5. Mailfence. ...
    6. Librem Mail.
    17 Oct 2022

    What is the easiest email to set up? ›

    1. Gmail
    • Sort your email quickly with labels.
    • Easily create filters to automatically organize incoming emails.
    • Keep apps like Google Keep, Calendar, and other add-ons right at your fingertips.
    • Choose from hundreds of colors or images for your inbox theme.
    • Use canned responses to cut down on time you spend writing emails.
    31 Mar 2019

    What are the most common email domains? ›

    There are a variety of email domains available to choose from, but the most popular ones are Gmail, Yahoo, and Outlook. Each email domain has its own set of features and benefits, so it's important to choose the one that best suits your needs. Gmail is the most popular email domain, with over 1 billion active users.

    How many marketing emails should I send? ›

    A good approach could be to send emails twice a month and then up it to weekly. If you've got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week. Be sure to monitor these campaigns.

    How many marketing emails are sent per day? ›

    Summary: Email Marketing Statistics

    333.2 billion emails are sent and received each day in 2022.

    Which country sends the most spam emails? ›

    The United States of America is at the top sending around 8.61 billion spam emails. And China is coming at a close second, sending 8.53 billion spam emails. Russia is in third place, with 8.09 billion spam emails. Brazil comes fourth, sending around 8.03 billion spam emails.

    What industries use email marketing the most? ›

    Which Industries Lead in Email Marketing?
    1. Retail. Retail is the top-performing industry in the benchmark as multiline and mono brand retailers dominate. ...
    2. Financial Services. ...
    3. Travel and Hospitality. ...
    4. Manufacturing and Natural Resources. ...
    5. Consumer Goods. ...
    6. Healthcare.
    7 Sept 2021

    How many email addresses should I have? ›

    Therefore, for every user, we recommend having at least four different email addresses for all of the resources they access on the internet.

    What is proper email format? ›

    The most standard and recommended form of a professional email address is firstname.lastname@example.com format. But there are some other ways in which you can create a professional email address, such as: firstname@example.com. firstnameinitial + lastname@example.com.

    What is the disadvantage of email marketing? ›

    Some of the potential problems of email marketing include: Spam - commercial email or 'spam' irritates consumers. If your messages aren't targeted to the right people, the recipient may delete your email or unsubscribe.

    Do email campaigns work? ›

    The simple answer is yes. When done correctly, email marketing can be a highly effective way to communicate with customers and should be a staple of almost any small business marketing strategy.

    How do I choose a good email address? ›

    Best Practices for Choosing Professional Looking Email Addresses
    1. Don't use numbers. Numbers are often at the end of email addresses to fulfill the unique requirements for free email providers. ...
    2. Keep it short. ...
    3. Make it easy to remember. ...
    4. Make sure it's pronounceable. ...
    5. Use “.” or “-” to separate words. ...
    6. Make it relevant.
    14 Jan 2021

    Can you have 2 Gmail accounts? ›

    Can I Have Multiple Gmail Accounts? The short answer is, "Yes, you can have multiple Gmail accounts." Many professionals have both a personal Gmail account and a work Gmail account tethered to their CRM.

    Can I change my Gmail address? ›

    If your account's email address ends in @gmail.com, you usually can't change it. If you're using a Google Account through your work, school, or other group, ask your administrator for help.

    How do I get free email leads? ›

    1. UpLead. UpLead is a lead generation tool that allows you to generate as many leads as you need for all your email marketing campaigns. ...
    2. Spokeo. Spokeo is another tool that can be used to generate leads for your email campaigns. ...
    3. Hunter. ...
    4. Lusha. ...
    5. Seamless.AI. ...
    6. LeadIQ. ...
    7. Data Axle USA. ...
    8. Datanyze.
    19 Aug 2022

    How do I get email leads? ›

    How do you get email leads the right way?
    1. Identify your target audience. The first step in getting leads for your email marketing campaign is to identify your target audience. ...
    2. Create an irresistible offer. ...
    3. Leverage social media. ...
    4. Keep subscribers engaged with valuable content. ...
    5. Use personalization to reel them in.

    What's the best form of advertising? ›

    Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

    What are the 5 marketing tools? ›

    Marketing Tools: 5 Essential Ones to Make Your Life Easier
    • Planning. A vital part of any marketer's job is the planning. ...
    • Social media advertising. If you want to be where your audience is, some sort of presence on social media is absolutely essential. ...
    • Display Advertising Tools. ...
    • Content Marketing. ...
    • Email Marketing.

    What is the most effective marketing tool? ›

    Top 27 Marketing Tools (to Make You a Smart Marketer!)
    • CRM (Customer Relationship Management) HubSpot CRM. ...
    • Content Creation. Flipsnack. ...
    • Social Media Marketing and Management. NapoleonCat. ...
    • SEO and SEM. SEMrush.
    • Website Optimization and CRO. Hotjar.
    • Email Marketing. SalesHandy. ...
    • Video Marketing. Viewbix. VidIQ.
    • Design. VistaCreate. Canva.

    What is a B2B email? ›

    In short, B2B email marketing is a type of marketing in which you send email campaigns to businesses instead of individual buyers. You engage sales prospects (B2B buyers) through their work email, educate them about your products, and convert them into marketing qualified leads (MQLs) for the sales team.

    What are the 3 main characteristics of an effective email marketing strategy? ›

    TABLE OF CONTENTS
    • #1: EFFICIENT MAILING LIST MANAGEMENT. Example.
    • #2: PRECISE LIST SEGMENTATION. Examples.
    • #3: EASY THIRD-PARTY SOFTWARE INTEGRATION. Examples.
    • #4: FINE-TUNED A/B TESTING. Example.
    • #5: DETAILED ANALYTICS AND REPORTING. ...
    • #6: GUARANTEED DELIVERABILITY. ...
    • #7: FLEXIBLE AUTORESPONDERS. ...
    • #8: A CONVENIENT CONTENT EDITOR.
    10 Sept 2019

    What are the challenges of email marketing? ›

    Top 5 Email Marketing Challenges Every Marketer Faces (and How You Can Solve Them)
    • Boosting Engagement Rates.
    • Increasing Customer Retention.
    • Improving Email Personalization.
    • Integrating Your Data.
    • Improving Email Deliverability.
    15 Apr 2022

    How much we can earn from email marketing? ›

    A mid-career email marketing specialist with 4 to 9 years of experience earns an average pay of INR 18.7 LPA, while an experienced email marketing specialist with 10 to 20 years of experience makes an average pay of INR 7.2 LPA.

    How do you start an email campaign? ›

    Keep following along for tips and suggestions.
    1. Step 1: Decide Who'll Receive Emails and Import Contacts. ...
    2. Create and Name Your Campaign. ...
    3. Set up Tracking. ...
    4. Create a Template. ...
    5. Step 5: Start Editing and Writing Copy. ...
    6. Step 6: Preview Your Email. ...
    7. Step 7: Schedule Your Email. ...
    8. Step 8: Assess the Results.

    Can you get paid to read emails? ›

    Can you get paid to read emails? You can definitely get paid to read emails by signing up with companies that offer this as a way to make money. You will generally be paid up to $0.10 per email you read, although rates can be higher, with a number of companies offering this as a form of marketing.

    Where can I sell my email lists? ›

    There are two main options for selling email lists: auctions and private sales. Both have pros and cons to them. Auctions are often easiest when the email list is connected to a website as part of a package. In that situation, the email list often adds value by increasing the multiplier used on the final sale price.

    Where can I earn money online? ›

    How to make money online
    • Pick up freelance work online. ...
    • Test websites and apps. ...
    • Pick up tasks on Amazon's Mechanical Turk. ...
    • Take surveys for money. ...
    • 5. Make money from your blog as an affiliate. ...
    • Sell your wares on Etsy. ...
    • Get advertising revenue from your blog or YouTube channel. ...
    • Become an Instagram influencer.
    8 Aug 2022

    Are newsletters effective 2022? ›

    Email newsletters are one of the most consistent and powerful ways to engage with your audience and grow your brand. The advice offered here will help you get more value from your campaigns, which can lead to increased trust, new engagement opportunities and more sales.

    Why email marketing is still the best? ›

    Email marketing is more cost-effective than most other marketing channels. This is because it's easy to track and measure your results, and it's also cheaper in terms of expenditure. Emails can motivate readers to take action. The most effective email marketing strategies encourage readers to take action.

    Why is email marketing still useful? ›

    More importantly, email marketing allows you to build relationships with leads, customers and past customers. It's your opportunity to speak directly to them in their inbox, at a time that is convenient for them. Coupled with the right messaging, email can become one of your most impactful marketing channels.

    Are email blasts effective? ›

    According to McKinsey & Company, large-scale email blasts have 17% more conversions than social media campaigns. This love-hate relationship with email blast marketing has divided many marketers. Email blasts are an extremely effective marketing strategy.

    What is the ROI of email marketing? ›

    Email marketing has a return on investment (ROI) of $36 for every $1 spent. Email marketing makes money. For every $1 you spend on email marketing, you can expect an average return of $36. That's a higher return than you can expect from any other form of marketing — digital or otherwise.

    What industries use email marketing the most? ›

    Which Industries Lead in Email Marketing?
    1. Retail. Retail is the top-performing industry in the benchmark as multiline and mono brand retailers dominate. ...
    2. Financial Services. ...
    3. Travel and Hospitality. ...
    4. Manufacturing and Natural Resources. ...
    5. Consumer Goods. ...
    6. Healthcare.
    7 Sept 2021

    How many marketing emails should I send? ›

    A good approach could be to send emails twice a month and then up it to weekly. If you've got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week. Be sure to monitor these campaigns.

    What are the disadvantages of e marketing? ›

    Disadvantages of Online Marketing
    • Time consumption. The biggest demerit of online marketing is its time-consuming nature. ...
    • Security and privacy issues. ...
    • Inaccessibility. ...
    • Reliance on technology. ...
    • Technological issues. ...
    • Global competition. ...
    • Maintenance Cost. ...
    • Facing negative feedback and reviews.
    1 Jun 2022

    Does email marketing increase sales? ›

    Not only is email marketing one of the most cost-effective tools to increase revenue, but it's practical in every industry. Increasing email revenue can significantly improve ROI: Consumers spend 138% more as a result of email marketing, when compared to consumers who don't receive email offers.

    What is one of the biggest mistakes a marketer can make when it comes to digital marketing? ›

    Not Giving Your Marketing Strategies Enough Time to Produce Results. Sometimes business owners will assume that because digital technology evolves so quickly that digital marketing is meant to deliver results almost immediately. And when they don't see fast or immediate results, they get spooked and pull out.

    Is email marketing better than social media? ›

    In terms of overall performance, you may be surprised to find that email typically produces better results than social media. While results will differ largely based on industry, Campaign Monitor provides the following benchmarks for email marketing: The average email open rate is between 15-25%

    How effective is direct email marketing? ›

    Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media.

    How long does it take for an email campaign to work? ›

    Some 23% of respondents say it takes a few days or less for their brand to create an email, on average; 24% say it takes around a week; and 53% say it typically takes more than two weeks.

    What is the best time to send out an email blast? ›

    Sendinblue's research uncovered two good times to send emails: 10am and between 3pm and 4pm. These times may not be surprising. At 10am, most people are already at work and trying to get some things accomplished, eventually checking their email inbox and going through their unread messages.

    How long should an e Blast be? ›

    The ideal email copy length is between 50 to 125 words.

    Email copy between 50 to 25 words typically results in response rates over 50%. Don't make it too short, though. An email with 25 words may perform the same as messages with 500 to 2000 words, averaging a response rate of less than 45%.

    Do mass emails work? ›

    If you've been wondering whether bulk emails work or not, it is a good question to ask. Stats say 20% of all marketing emails don't reach their intended recipient, so those aren't getting opened. There is value in sending out email blasts in bulk, if done right. You won't be one of those spam guys if you get opt-ins.

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